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Month: May 2011

Audemars Piguet Millennium Quincy Jones Introduction

26. May 2011
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July 8, 2010, Brass, Switzerland & mdash; In the traditional holiday of the Swiss watchmaking industry, the multi-talented music giant Quincy Jones (CEO of Audemars Piguet Group) Mo Accompanied by Mr. Philippe Merk, he visited the Audemars Piguet watch factory. This legendary musician with a deep relationship with Audemars Piguet watched and discovered the extensive and profound watchmaking culture of Audemars Piguet as a pioneer in watchmaking, and witnessed the limited edition Millenary Quincy Jones watch with the same name as himself. The mystery of making.
Quincy Jones expressed his feelings when visiting the Audemars Piguet watch factory: ‘The superb skills shown by the watchmakers of the Audemars Piguet watch factory are very impressive. They are not only great creators but also passionate artists Just like those talented people who have worked with me on music. ‘Mr. Murphy, Chief Executive Officer of Audemars Piguet Group said,’ Quincy Jones is not only a talented artist and producer, but also a man with a broad mind. He is admirable for his great cause that he has overcome through all kinds of difficulties, and his noble character is even more convincing. He has taught us an important lesson in life. ‘Superb skills and artistic enthusiasm, the same attitude will Legendary musicians are closely associated with Audemars Piguet. Just like Audemars Piguet’s magnificent watchmaking history with 135 years of uninterrupted efforts, Quincy Jones has made the history of world pop music for decades.
Audemars Piguet collaborates with the extraordinary music giant to launch the Q project. The plan is to appeal to politicians and the general public to care for the creative expression of young people, and to give them the necessary support and assistance to enable them to realize their potential. The core element of the Q plan is the Q International Awards hosted by Audemars Piguet, which is awarded to celebrities or social organizations who have made significant contributions in protecting the rights and interests of children. A portion of the sales of the new Millenary Millennium Quincy Jones Watch will be donated to the Quincy Jones Foundation.
To pay tribute to this outstanding musician, Audemars Piguet has reinterpreted the signature features of its modern Millenary Millennium series and created a distinctive horizontal oval case with black steel. Some surfaces, such as the middle layer of the case, are polished with a matte finish; other surfaces, such as the bezel and the front of the lugs, are polished with a bright finish to make its layering stand out. The design of the case is subtle and intricately decorated with crisscross matte polishing. The polished and polished caseback is engraved with the signature of Quincy Jones and the words of Millenary Quincy Jones & ndash; Limited Edition. A limited edition of 500 precious watches are issued worldwide. The Millennium Quincy Jones watch is equipped with a black leather strap with a black steel AP folding clasp that echoes the case.
The Millennium Quincy Jones watch inherits the eccentric dial unique to the Millennium series, and it is also a sign that connoisseurs can recognize the famous door at a glance. The outer edge of the dial outlines a slender outer ring, and the bright black surface is set off by small and gradually increasing white gold Roman numerals, which is reminiscent of the overnight music performance in the New York Jazz Club. The Millennium Quincy Jones watch is based on black, and uses its rich depth to create a striking contrast. The ingenious key pattern decoration surrounds the hour and minute display dial. The lifelike keys are like jazz music played live, and the rhythm is brisk. Above the surface.
Millenary Millennium Quincy Jones watch is equipped with Cal. 3120 automatic winding movement exclusively designed, developed and produced by Audemars Piguet. At present, Audemars Piguet watches range from the classic Jules Audemars watch to the Royal Oak sports watch and the Millenary millennium series with a modern atmosphere, all with watches equipped with Cal. 3120 movement. This movement has been continuously improved, and its movement accuracy is outstanding. The horizontal-to-horizontal balance wheel bridge plate has better shockproof effect. The direct-driven central seconds hand prevents chattering when the seconds hand moves.
The adjustable weight balance is equipped with eight small weights, which makes the adjustment of the movement more accurate and stable, and can maintain stability for a long time. In addition, in order to make the wearer more comfortable, the Cal.3120 movement has the function of instant date change and quick adjustment, and has a power reserve of up to 60 hours. When the wearer pulls out the crown to the set time position, the stop-second device can be activated, and the second hand will stand still immediately, making the time adjustment more convenient.
However, the finishing touch of Cal.3120 movement is its delicate manufacturing process. The movement components are hand-assembled at the Le Brassus watch factory, ensuring excellent quality throughout the production and precision decoration process. The bridges are carefully chamfered and polished to give a sharp and shiny ridge. The edges of the ruby ​​assembly hole are polished with diamonds, the wheel arms of the gears are chamfered, and the edges and surfaces are polished with diamonds. The grooves of the screws are chamfered. All decorations are done by hand, polished on both sides of the machine with pearl dots, and the bridge is decorated with Geneva waves. The 22K gold plate made of gold bullion is engraved with the words AP and Audemars and Piguet family crests.

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Recommended For Sophisticated Couples With Sophisticated Movements

24. May 2011
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The warmth of the winter must not depend on the weather. ‘Christmas’ and ‘New Year’, the two synonymous with joy, came to you again by the power of the wind after a year of dust. We select 7 major brands of watches without deficient introductions and statistics. We just want to let you know with the simplest words that this Christmas season selection watches are given to TA.

 Recommended for sophisticated couples with sophisticated movements-Audemars Piguet Jules Audemars

 If you mention Audemars Piguet’s classic models, you can only think of the ‘Royal Oak’ series, you only know one or the other! Here we are talking about the Jules Audemars series equipped with the most sophisticated movement developed by Audemars Piguet, including the minute repeater, chronograph, chronograph, tourbillon, sunrise and sunset / time equation / astronomical moon phase / Perpetual calendar and other ultra-complex functions.

 Audemars Piguet Jules Audemars self-winding watch with date display and central seconds hand. The lines of the watch are simple and generous, the case has a classic round shape, the bezel is smooth and beautiful, and the sides are slightly arc-shaped. The dial processing of the watch presents the beauty of ingenious craftsmanship, and the decoration of the movement and dial fully reflects the brand concept of Audemars Piguet.

 Audemars Piguet Women’s Small Seconds

 Audemars Piguet women’s small seconds watch reflects the beauty and purity of women. The bezel is set with a single ring of beautiful diamonds, the 18K white gold case and the white mother-of-pearl dial glow iridescent, but the real craft treasure is the 3090 movement hidden in the case. The movement is assembled and decorated by hand, exquisite workmanship and delicate polishing reflect Audemars Piguet’s extreme watchmaking technology. The outstanding style is clearly visible under the transparent sapphire crystal case back.

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Bet G-shock Mysterious Spokesperson

22. May 2011
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G-SHOCK, which is famous for ‘making watches that never break’, has led the trend of shock-resistant watches around the world by constantly subverting the traditional cutting-edge design and powerful performance. Spirit develops cultural cooperation in many fields such as music, fashion, art, sports, etc., and shakes the world tide. Following the successful tour in 18 cities in 11 countries around the world in 2009, SHOCK THE WORLD TOUR in Shanghai in 2010 The curtain of the station is about to be unveiled. On September 15, the M2 CLUB in Hong Kong Plaza shook the tide and swept away!
Mysterious endorsement creates suspense

SHOCK THE WORLD 2010 Shanghai station lineup is still strong. Trendsetters and stars gather together. Old friends of Li Chansen, Li Chen, MC HotDog & hellip; & hellip; will bring their enthusiastic discography technology and exaggerated style music to the audience. show.
At the same time, G-SHOCK mysterious spokesperson will appear that night, revealing the biggest suspense.
TA’s name is unique, TA’s style is hip-hop, TA is non-mainstream in the mainstream, TA is a sexy idol in the minds of popular actresses, TA’s music makes Chinese music not lonely, TA’s concerts have once turned HIGH Taiwan, TA’s latest movie has sparked billions of sparks & Who is TA?

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Nomos Won The ‘best Luxury Brand’ Award

20. May 2011
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This German watchmaking company won the German Brand Award (German Brand Awards) Gold Award, ranking among the top German brands.
   Best Brand: NOMOS has recently won the ‘Best Luxury Brand’ award selected by the German Brand Awards, and its work has won the ‘Brand Strategic Pioneer Award’. NOMOS ‘excellent watchmaking tradition began in 1990, and many products can be called classics, such as the elegant Tangente watch on the German brand’s big prize trophy in the picture.

   (June 2016, Glashütte / Berlin) NOMOS wins the Gold Award: NOMOS has now officially ranked among the ‘best luxury brands’. The award was presented at the German Brand Awards Ceremony in Berlin on Thursday (June 23). It is designed to recognize far-reaching brand marketing and first-class brand management, and has a reputation both inside and outside the industry. This award was created to discover and recognize pioneering brands and brand creators. As the establishment of this award, the German Design Council was founded by the German Bundestag in 1953 and is the premier center of expertise and knowledge dissemination in the global design field.
   The professional jury was led by Andrej Kupetz, Executive Director of the German Design Council, and NOMOS finally stood out in the ‘Best Luxury Brand’ category. Not only the brand itself, but also its design, are considered ‘daring to break through’: ‘Brand marketing and design are two inseparable areas, and more and more companies have gained a lot because of the attention and investment in these two areas. Success. ” And this is also confirmed on the NOMOS brand.
   NOMOS ‘excellent watchmaking tradition began in 1990 and many products are classics. Today, the company takes the lead in the ‘Made in Germany’ mechanical watch market and its products are exported to more than 50 countries around the world. In the past three years, the size of the company has doubled again, with more than 260 employees, and it is planned to continue to grow in the future.

   The new product design and the company’s innovative marketing strategy are completed by Berlinslau, NOMOS’s in-house creative center in Berlin. This center coexists harmoniously with NOMOS watch factory, and their efforts have also won the favor of the jury. Judith Borowski, Director of Brand Marketing, said when receiving the award: ‘We are very happy. Being rated ‘Best Luxury Brand’ and among the best German brands shows that although sometimes our choices are not favored, they are ultimately correct Yes, so we will keep up the hard work and keep going. ‘
   The design of timepieces produced by NOMOS is concise. The two new watches released by the neomatik series this year are examples. It represents the extraordinary strength of traditional watchmaking technology and German engineering design. War support.

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