TAG Heuer celebrates the 100th Anniversary of the America’s Cup and becomes the official timekeeper of this legendary football championship (to be hosted by the United States for the first time). In February of this year, Tag Heuer announced a partnership with the Major League Soccer (MLS), the United States Football Association (USSF) and the Professional Referee Organization (PRO). In the new season of the Major League Soccer, law enforcement referees will wear Tag Heuer ConnectedWatch smart watches. The new partnership is the perfect complement to Tag Heuer’s partnership with American football.
At the same time, the conclusion of this cooperation agreement has further improved the geographical map of Tag Heuer’s global football. Previously, Tag Heuer had established partnerships with the Bundesliga in Europe, the Chinese Super League, the Australian Football Association (FFA) and the national team. Today, the Americas also welcomes Tag Heuer moments.
On April 19, the Centennial America’s Cup Organizing Committee (LOC) and Tag Heuer announced that the Swiss watchmaking brand joined the upcoming historic event and served as its official timekeeper. The Centennial America’s Cup is a once-in-a-lifetime football event, which is specially held to celebrate the 100th anniversary of the America’s Cup. From June 3, 2016, some of the world’s best teams (16) and the best players will compete in the highest honors in 10 cities in the United States.
‘Football is the fastest growing sport in the United States and the most popular sport in the world,’ said Jean-Claude Beaver, CEO of TAG Heuer and president of LVMH Group’s watch division. ‘Football is like people and A language between people. Through football, we pass passion, success, teamwork, organization, strategy and ultimate victory, which is the value cherished by Tag Heuer and customers who buy and wear brand watches. We are very proud to be Part of this exciting competition, and passed the core spirit of ‘Fearless Challenge to Achieve Yourself’ to more young audiences. ‘(Photo / Wen Watch House Xu Chaoyang)