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Month: October 2014

Tide Dad Upgrade Guide Zenith Recommends Father’s Day Tide

8. October 2014
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From parent-child outfits to various Baby cosplays, the contemporary ‘post-80s’, who were first fathers, have shaped different ‘tide dad’ images because of their unique fatherly love models. They are unique because of their sensitivity to fashion and their pursuit of lifestyle. On this Father’s Day, Zenith recommends cool timepieces that belong to the contemporary trendy dad, so that every second of the moment of fatherly love is particularly touching.

The spirit is the attitude
  ‘Chao Dad’ is a spiritual attitude. It can not only take care of the workplace and the family, but also decorate life and show extraordinary fashion taste and personality pursuit. Zenith’s DEFY CLASSIC black ceramic watch is specially designed for his trendy personality. The faceted hands, appliqued hour-markers, dazzling black composite hollow dial and the visual elements of the movement are integrated. The polished ruthenium-plated finish becomes the finishing touch. The pen makes it shine black and achieves stunning legibility. When the black light shone on his wrist, it became a unique and charming color in the contemporary city.

  Through the skeleton dial and sapphire case back, you can enjoy the precise movement of the Elite 670 automatic movement. The DEFY CLASSIC black ceramic watch presents the Elite series movement for the first time with a hollow design, marking a new transformation of Zenith’s flagship movement for decades. The overall structure has been re-arranged and equipped with a silicon pallet and escapement wheel, which not only presents the aesthetic upgrade of elements such as structure, hollow bridge and cutting-edge processing technology, but also has advanced performance.

DEFY CLASSIC black ceramic watch, diameter: 41mm, model: 49.9000.670 / 78.R782, RMB: 54,500
He is Superman, giving you ‘friend-like equality’
  Unlike the implicit fatherly love of the previous generation, ‘friend-like equality’ is their label. Motivation and curiosity are their sincere time to show their love. Now he also helps you match your favorite ripped jeans and skirts in different colors. Zenith’s flagship EL PRIMERO 1969 watch is equipped with a brand new EL PRIMERO 4061 automatic chronograph movement designed, developed and produced by Zenith, which can display the time to 1/10 seconds. Through the window on the dial, the exquisite craftsmanship of the decorative movement can be seen at a glance, just like the love of ‘chao dad’, simple and direct and affectionate.

  The unique time zone of this watch is exactly the same as the on-board instrument panel. The small seconds at 9 o’clock and the 30-minute counter at 3 o’clock are perfectly symmetrical. It pays tribute to everyone who knows you and protects your father, Dedication to you. How lucky it is to touch the count.

From left to right:
Flagship Series EL PRIMERO 1969 Happy Chronograph, Stainless Steel Bezel, Black Alligator Leather Strap, 42mm, RMB: 68,900
Flagship series EL PRIMERO 1969 Happy Chronograph, 18K Rose Gold Bezel, Brown Alligator Leather Strap, 42mm, RMB: 130,900

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