For a long time, Rolex has a sense of ’emphasizing military use’ in terms of product design, marketing, etc., which is also the sports watch and Dress Watch produced by the brand. The end result is often far away. The fame and popularity of Rolex sports watches need not be repeated, but formal watches are often in a weak position in Rolex’s product line, which is more difficult to resonate with the market. Perhaps it is precisely to close the current imbalance. One of the focus of the brand in 2014 was to restart the Cellini series.
Feature 1: How to change the formal watch is still Sven
The previous Cellini series was characterized by Sven’s elegant design style, echoing Rolex’s earliest creative inspiration to pay tribute to the well-known Renaissance artist Benvenuto Cellini. However, even though the development history of this series is not short, the shape design also changes with different periods. There are changes and adjustments, but it is still difficult to establish an equivalent product impression with Rolex’s Oyster series, so it has been a long time since the debut of the Cellini series.
Inspired by the well-known Italian Renaissance artist Benvenuto Cellini’s Cellini series, it has a classic and elegant aesthetic gene. Like many earlier designs in the series, the new Cellini collection embodies elegant classic qualities. In addition, it also blends modern design styles
Feature two: the whole transformation in appearance
In 2014, Rolex’s newly launched Cellini series, although the name and the route setting for the Dress Watch, also follow the old rules, but have undergone major changes in appearance again. The brand this time combines classic styling elements with its own watch as design features. Incorporating contemporary aesthetic perspectives and watch wear habits, the latest look of the Cellini collection is born. The first wave of the new Cellini series has three functional styles. This time, the three-pin date models are introduced. The three are the same 39mm round case. Each functional style also has white gold or eternal rose gold with black face. Or weaving out 4 versions of each, with a wealth of options to try to satisfy consumers’ fuss.
The classic ‘Rayon Flammé de la Gloire’ radial pattern on the black face plate, paired with a double outer ring composed of a dome-shaped outer ring and a triangular pitted outer ring, and a trumpet-shaped screw-down crown make it exquisite and luxurious
Feature 3: The automatic movement is more in line with modern requirements
The rebirth of the Cellini series represents Rolex’s ambition to expand into different market types, and has new and exquisite modeling connotations, such as the double-layered arc of the case and the triangular pit pattern, and the Rayon Flammé de la on the three-hand date dial. Gloire radiation patterns and so on, can be aware of the brand design’s intentions and sincerity, in addition, these three watches have changed to automatic winding movements, which is more practical and convenient for today’s wearing habits.
The new Cellini series still retains a large number of Rolex watches in the classic style. Eventually, the finished products are refined with detailed details, such as the double-layered arc of the watch case and the triangular pit pattern, and the screw-in crown with a horn Etc. are all worthy of careful taste
18K eternal rose gold material / 3165 automatic movement / hours, minutes, seconds, date display / sapphire crystal mirror / waterproof 50 meters / 39mm diameter / reference price: 128,000 RMB