Audemars Piguet Watches Beijing & Macau Centre Store Opening

On July 13, Audemars Piguet, the top Swiss watch brand, unveiled its third store in Beijing at the Macau Centre. The new Audemars Piguet store located on the first floor of the internationally renowned boutique landmark Macau Center, the stone exterior wall reflects the low-key solemn style of the Swiss Jurassic Valley family watchmaking factory, and the bright floor-to-ceiling windows and elegant shop layout are everywhere Perfection in detail. Audemars Piguet Watch City Beijing Macau Centre Store
     Mr. David von Gunten, Chief Executive Officer of Audemars Piguet China and Hong Kong, Mr. Pan Guocheng, General Manager of Guanya Watch City, Mr. Liu Jian, Executive Deputy General Manager of Macau Center, Counselor Guo Yanlan, Director of Swiss Business Promotion Center, and Mr. Lin Poyi Opening event and ribbon cutting for the new store.
     Four major series of watches including Audemars Piguet’s world-famous Royal Oak, Royal Oak Offshore, Jules Audemars and Millenary are displayed in the store, covering classic watches and complex functions Watches, high-end jewellery watches, and limited edition watches are rich new styles, and are a must-see for collectors and enthusiasts of Beijing who want to experience Audemars Piguet.
Mr. David von Gunten, Chief Executive Officer of Audemars Piguet China and Hong Kong
     Mr. Fan Wei said, ‘We are very honored to open Audemars Piguet’s third boutique in the center of Macau. I believe this store will provide watch lovers and collectors with a greater platform to understand Audemars Piguet.’ For its 40th anniversary of the Royal Oak, its iconic series, Audemars Piguet has carefully planned an unprecedented world tour exhibition for watch and art lovers around the world, and will land in late August to early September after the exhibitions in New York, Milan and Paris. Beijing, at the Ullens Center for Contemporary Art in the 798 Art District. At the event, Mr. Fan Wei kindly invited the guests to visit the exhibition: ‘The Royal Oak, born in 1972, was the world’s first noble sports watch, which at the time subverted the entire watchmaking tradition. At the Royal Oak’s 40th anniversary exhibition , We will bring you 100 extraordinary timepieces of this series, including the first Royal Oak watch introduced in 1972, a number of rare large complications and limited edition watches, as well as private collectors’ watches Models, etc. ‘
     The opening event kicked off with a magnificent sound of water drums. Asian film and television superstar Mr. Lin Baoyi specially came to cut the ribbon for the new store and enjoyed with the guests the new Audemars Piguet watch introduced at the 2012 Geneva Watch Fair. Mr. Lin Baoyi, wearing the latest Audemars Piguet Royal Oak watch, shows his dignity, saying, ‘I am very honored to be invited to the opening ceremony of the Audemars Piguet store. As a brand that is always run by the founding family, Audemars Piguet not only follows the long Watchmaking craftsmanship and tradition, its innovative spirit is even more impressive, I believe that Audemars Piguet will achieve greater success in Beijing, an international metropolis. ‘

The ‘biggest’ Modified Rolex I’ve Ever Seen

Half a year ago, I shared an interesting watch with everyone, which is called ‘the world’s first Rolex with a tourbillon’. The case is completely black, and the dial, hands, scales, and luminous are all blackened. The overall appearance is very different from our common Rolex. A window opens at six o’clock on the dial. Inside the window is a tourbillon device that is constantly rotating. This watch is a third-party modified brand Label Noir based on the Rolex Milgauss 116400. On the original Cal.3131 movement, Label Noir removed 51 parts, modified 2 parts, and added 94 additional parts to achieve the tourbillon function. And this tourbillon is also a very valuable ‘flying tourbillon’. It is supported by ball bearings at the bottom and can rotate once per minute. In addition to the Rolex with tourbillon, there are actually modified versions of other functions on the bezel. The most famous of these is the perpetual calendar Rolex produced by the talented watchmaker Franck Muller. Rolex, Cartier, Lange and other big names have always supported young people’s watchmaking. The competition reward for the event is usually their own watch. Franck Muller, the founder of the watch brand Frank Muller, got a Rolex DayJust when he was young. After receiving the prize, he removed the original calendar component and changed it into a perpetual calendar as a gift to a friend. Previously, this Rolex with a perpetual calendar was auctioned publicly with a starting price of $ 70,000, but it was later sold and failed to sell. At present, this rare watch belongs to the famous American rapper JAY-Z. And yesterday, there was another Rolex watch with world-time function in the modification circle. It was produced by the Belgian modification brand Designa-individual-Watch based on the Rolex Sky-dweller. It is the most “powerful” modified Rolex I have ever seen! What many watch friends don’t know is that Rolex officially sold products with world-time functions, but only pocket watches. The emergence of Universal Time is due to the development of human transportation. Human beings need to coordinate the time of the two regions under the impetus of the steam engine. In 1931, Louis Cottier produced the first world time zone pocket watch, with a dial that can be rotated to display the local time in 24 time zones around the world. At that time, Louis Cottier set up a studio of his own, specializing in the design and production of complex and exotic watches, and then transferred them to major brands. For example, Patek Philippe and Vacheron Constantin’s early world time pocket watches were produced in collaboration with Louis Cottier. In 1943, Rolex found Cottier and had its OEM produce six Rolex-branded world-time pocket watches. Six more were made in 1947/48, and a total of 12 were produced. These are very rare Rolex complications. Since Rolex already has a clock with world-time functions, Label Noir has also modified Rolex with a tourbillon, Franck Muller has already made a Date-Just with a perpetual calendar function, why is DiW the world time? Awesome ‘remodeled Rolex? The reason for the award is very simple, that is, DiW has changed to the complicated function in the simplest way! Skywalker is the most complicated timepiece launched in the history of the Rolex brand. It includes two functions: the annual calendar and GMT. At three o’clock on the dial is the calendar window. There are 12 small windows on the outer edge of the 12-hour scale for 12 months. When the window is red, it means months. For example, the time shown above is August 28. Then the dial also has a 24-hour graduated time circle, which corresponds to the red triangle on the dial, and you can know the specific time in the second time zone. For example, the above picture shows that it is 10 pm. DiW converted it into an annual calendar + world time, but in fact DIW did not unload the movement by eight pieces like Label Noir and Franck Muller, but only changed three dials, using the original 24-hour clock structure Let’s compare the world time. If you don’t consider the color, you can even change only one dial. This can not help but remind of a very hot paragraph. In order to solve the problem of empty boxes in a production line, a soap factory asked a graduate student in Tsinghua University to develop a set of high-tech tools for infrared detection of empty box robot arms to eliminate empty soap boxes. There is also a small factory that tells the workers to think of a way without this money, and if they can’t think of a way, they leave. Then the worker bought an electric fan ….. Although the implementation method is simple, DiW’s charges are not cheap. The public price of the steel Rolex Sky-dweller before the conversion was 110,000 yuan, and DiW became 210,000 after the conversion. Can only say ‘creativity is really valuable’! —END —

Boy Force Max’s Industrial Retro Style Zenith El Primero Series Chronograph

Zenith El Primero series is Zenith’s flagship series, which symbolizes Zenith’s 150 years of precision and professional watchmaking standards and the unremitting pursuit of beauty. When it comes to Zenith, it’s no exaggeration to call it a watchmaker. In 1962, Zenith was determined to develop a complex and tiny movement that required both high performance and practicality as well as high aesthetic value. The solution to this problem took seven years. The production of each movement requires an average of more than 300 hands, using 18 different metals, taking 9 months, and completing more than 2,500 procedures. ‘El Primero’ means ‘first’ in Esperanto. This movement was named ‘El Primero’, which symbolized its pioneering status. (Watch model: 03.2046.400 / 25.C771)

Classic timing 50 years

   This genesis movement created the first self-winding chronograph in the history of the brand, and its accuracy was at the time the highest in the world. In the following nearly fifty years, the El Primero movement has been continuously improved, and has always maintained the world leading position in the accuracy of chronograph movements. It is one of the few movements that can measure 1/10 seconds and has won the most awards. Movement one. The Zenith El Primero watch is named after this movement.

Zenith El Primero Chronograph

   This Zenith El Primero chronograph not only inherits the brand’s accuracy, but also has an industrial retro look in its appearance. Larger diameter, textured dial, precise tachymeter scale marks, sub-dial arrangement of instrument-like dial, and brown leather strap, all reveal the industrial retro trend.
Fashion charm of industrial retro trend

Watch dial display

   Almost all the industrial retro styles are condensed on the dial of this watch. The 42 mm diameter stainless steel case is frosted and has a very high texture. In addition, the thickness of the 12.75 mm watch is industrial. The dial of the watch has a charcoal ‘frosted engine’ pattern and a three-color chronograph ring. The 30-minute lap at 3 o’clock, the 12-hour lap at 6 o’clock, and the small seconds at 9 o’clock. Ruthenium-plated, faceted and coated with SuperLuminova SLN C1 luminous materials, the hours and hands are traditionally distributed on the dial, and a calendar display window is provided at 6 o’clock. The beauty of the dial is presented through the curved double-sided anti-glare sapphire crystal, which is more clear and impressive.

Watch crown display

   The crown of the watch is made of stainless steel, the same as the case, with a non-slip texture, and the Zenith classic five-star logo on the top. There are timing start and pause buttons on the top of the crown, and a zero reset button on the bottom.

Pin buckle

   The brown calfskin strap with rubber protective lining and stainless steel three-fold clasp provides a comfortable wearing experience.
Independent timing movement

Watch movement display

   The Zenith El Primero chronograph is naturally equipped with an El Primero movement. This watch is equipped with an El Primero 400 B automatic movement, with a diameter of 30 mm and a thickness of 6.6 mm. The movement of this watch is inherited from the world’s most accurate El Primero movement developed by Zenith in 1969, and it is accurate and reliable in both time and timekeeping. This movement can provide a power reserve of at least 50 hours, and the design of the transparent sapphire case back will fully display the pendant decorated with ‘Geneva ripple’ pattern. The watch is water-resistant to 100 meters, which is not only enough to withstand daily showers and rain, but you can also wear a watch to swim and snorkel.

Watch display

To sum up: Industrial retro style is called men’s style, casual, wild and not losing style. This Zenith El Primero series chronograph has a nostalgic dial design, a simple brown leather strap, simple and direct chronograph buttons … all show its industrial retro style. However, it is not enough to look good. Behind the rich texture, the high precision and professional watchmaking technology are the most worthwhile starting points.