Aston Martin And Rich Mille Announce Partnership And Racing Partnership

Gaydon, UK, March 2, 2016: British luxury sports car brand Aston Martin and Swiss watchmaker Richard Mille announced today the establishment of a long-term comprehensive partner and Racing partnership.

   The cooperation between the two parties will enable Richard Mille and its highly skilled development team and watchmakers to work directly with the design team led by Aston Martin’s chief creative officer Marek Reichman. Aston Martin’s wingspan trademark and the highly anticipated Richard Mille exclusive new collection of watches.
   Innovative ideas, designs and technologies that fuse unique personalities and styles form the core value of matching the two brands together.

   Whether it’s Aston Martin or Richard Mille, there is a lot of emphasis on launching real, handmade luxury boutiques. Every part of the Richard Mille watch is hand-designed, turned and assembled in the Swiss state of Jura, known as the Valley of Watches. Similarly, every Aston Martin sports car is designed, manufactured and hand-crafted at its headquarters in Gayden, UK.
   The luxury boutiques of both brands have very representative designs, combining cutting-edge technology and sophisticated materials, and the new watch series will retain these product essences.
   In addition, Richard Mille will also sponsor in the FIA ​​World Endurance Championship, the 24 Hours of Le Mans and the Nürburgring 24 Hours Aston Martin Racing.

   Regarding the relationship between the two parties, Richard Mille’s CEO said: ‘We are all yearning for the world of luxury sports cars, which is also one of my personal hobbies, so Aston Martin is our ideal partner. Dare to challenge the machinery Extremes, whether in watchmaking or cutting-edge automotive design, are indispensable. ‘
   In the end, Katia Bassi, Aston Martin’s brand director, said: “We are very pleased to be working with Richard Mille. The outstanding performance and design that it embodies is exactly what Aston Martin did. We are very much looking forward to working closely with Richard Mille in the future to launch premium luxury watches with outstanding performance. ‘