The Baselworld Watch & Jewellery Expo 2013 has ended. I also summarized some of my personal views on the watch exhibition in the previous few days. ‘Trend (above)’ and fashion trends continue to bring you today the second half of the article ‘Inventory of the six major trends in Basel watch exhibition’ article.
Wind direction four: Neoclassical style outlines watch lines
As the most classic industrial design product, when a watch is designed and created by a designer, it always draws more or less from some long-established art design styles–especially references to architectural design styles, such as ours. Familiar Rococo, Baroque or Classical. In fact, based on the smoothness and modernity of the watch case, the influence of neoclassical style in the field of watch design is most obvious, and our well-known ART DECO style is actually the same as the neoclassical style. This style emphasizes the sense of simplicity and line of the design. It uses pure architectural art to show the function and characteristics of the building. Therefore, works under the influence of this style will also show its beautiful lines and simple style.
Since the beginning of this year’s exhibition, people have defined the neoclassical style as the popular trend of this exhibition, and in recent years, the beauty that often combines beautiful architecture with its watches can be described as This popular representative, the most well-known Belem Sairee series, was inspired by the simple and harmonious shape of Rennes Opera House, a masterpiece of the neoclassical style, which made the Belem Sairee series abandon redundant The complex design appearance returns the watch design to the original intention of time expression.
Wind direction five: watch model improvement is the most important
The European subprime crisis, the US economic contraction, and China’s luxury consumption last year have reached the freezing point in recent years. Although the watch market last year relied on a series of outstanding performance from Germany and Eastern Europe to maintain continued growth, anyone has already Realizing that the watch industry will face another economic test-the saying goes so well: tightening the belt for a small year, this year, under the background of this situation that can not be optimistic, various watch brands are conducting watch models. When designing, they tend to re-produce some of the previous styles: such as reducing the size of the watch, changing the material and color of the watch, or increasing the setting of gems … even these changes may make watch lovers We feel that the brand lacks new ideas, but this has reduced the pressure on the brand’s research and development to a certain extent, and reduced a series of funding costs for manufacturing and promoting new products. And these watches are mostly works that have been recognized by consumers, and the improved new products can also meet the needs of more people. But even so, it may take some time to test the market performance of this category of watches.
Jacques de GrandeSeconde has always been a classic of the brand. The two figure 8 formed by the two circles staggered up and down also shows the important connection between the brand and the 8. In the past few years, we have been able to appreciate the brand’s outstanding performance in this series. Whether it is the big fire enamel or the fusion between titanium and carbon fiber, this year’s Grande Seconde focuses on color cards. Blue, which highlights the trend of last year, or deep elegant chocolate color, have their own temptations. More specifically, the watch’s face is firstly decorated with Geneva stripes, which is mostly used in the movement, adding to this already elegant face. With more layered changes in light and shadow, I believe this will also become one of the biggest selling points of watches.
Wind direction six: normative pointers-a new model of formal watch
Each of the hands does not overlap. According to their position, they are solemn and show elegant style. This is the first impression of ordinary people when they see a standard hand watch. The way of arranging the hands is different from most watch works. Impressed, and those who are quite familiar with the history and culture of timepieces, will know more about the status of the normative pointer as the ‘mother of watches’ hundreds of years ago, even the office of Philippe Stern, the former leader of Patek Philippe. There is a table clock with a standard hand arrangement, which is even more fascinating.
After entering the watch era, the standard hands have fallen into a period of confusion. It was not until the 1980s that the founder of Ruibao Jette R. Lange rediscovered that the watch brand began to face the charm of standard hands. Today, a large number of brands that are longer than the production of retro styles have released standard pointer styles, but compared to other Japanese-made watches, there are still few works with standard pointers as the dial layout.
But this year, many brands have focused on the design of standard pointers. Among them, Ruibao has always featured standard pointers, and Glashütte has also introduced records of standard pointer styles in the past. The Jazz series three-pin first-line watch is a bit surprising, combining the characteristics of the standard hands with the modern case style. More specifically, each of the hands of the watch is not arranged in a straight line, but is slightly inclined, which makes friends who are familiar with the ‘standard’ design of standard hands also feel the freshness.
At the same time, considering the brands that have introduced standard watch watches in the past, Hamilton’s works are obviously more accessible to the people. Perhaps in the near future, just after entering the work, young people who have initially come into contact with watch culture will also be new to this watch The fascination of the model, Basel’s wonderfulness is much more than that. For more exciting, please pay attention to the special report of the Basel watch exhibition of our watch house: