Wristwatches Concept

Many of today’s big names have also appeared in the seconds jumping work: Rolex equipped with the Tru-Beat movement 1040, Audemars Piguet launched the Millennium series jumping seconds watch equipped with the movement 2905 in 2007, Omega Synchro-Beat introduced in the 1950s, Minute Decimale with 100 beats per minute introduced by Longines, Independent PAM00080 with Panerai equipped with Chezard movement, and Dancing watch with Chezard 7400 movement by Doxa.
Many people have such a prejudice that when they see a watch in the form of ‘One Second A Hop’, they call it ‘Quartz Watch’. This can be seen as the profound impact of the ‘Quartz Crisis’ of the 1960s and 1970s, or it can be considered a lack of understanding of the history of watches and clocks. In fact, the ‘second hop’ display is not the original of the ‘quartz watch’. Before the quartz technology appeared in the 1970s, the field of mechanical watchmaking had long been called ‘step’. Progressive structure of the progressive second hand. According to historical records, the earliest produced in 1850 left & mdash; & mdash; reveal the mechanical jump seconds display right pocket watch, has already found the figure of the jump seconds movement. Subsequently, this unique way of moving the second hand entered the ‘big eight’ pocket watch in the Chinese market in Switzerland frequently.
The first inspiration for the leap second device came from the ancient pendulum. The invention of the pendulum in the 17th century allowed people to measure time for the first time to the nearest second. It is also because of the appearance of the pendulum that people finally say goodbye to the era when there is only one hand on the clock dial and can only roughly count. The pendulum completes a complete motion of “forward” and “backward” in the sound of “drop” and “mdash” and “md”; it also marks the time for two seconds. The invention of the balance spring has replaced the pendulum and also created conditions for the further miniaturization of the clockwork.
With the further improvement of the accuracy of pocket watches, watchmakers began to consider displaying the rhythmic swing of ancient pendulums in pocket watches. ‘One second and one hop’ design ideas began to brew in the minds of watchmakers. However, the balance with extremely high swing frequency obviously cannot directly play the role of ‘pendulum’, which requires a new, independent mechanism, or it is driven by another complex mechanism (such as constant power).
What does & ldquo; jump second & rdquo ;:
The French original meaning of Jump Seconds is ‘Seconde Morte’, which is translated into English as ‘Dead Beat’, and some are called ‘Second Beat’. The word Beat itself implies a bit of ‘cleanliness’. Earlier Rolex had a skip-second display watch equipped with a 1040 self-winding movement named ‘Tru-Beat’, which also implied this meaning. Compared with the smooth second hand, the “second jump” display has more rhythmic dynamics and is more mechanical.
的 & ldquo; Hertz & rdquo; Origin:
Hertz (usually abbreviated as Hz) is a physical quantity that records the number of arc-shaped swings of an object in a unit time (such as 1 second), and usually represents a stable periodic phenomenon. Hertz’s English name comes from a great scientist, Heinrich Hertz. He confirmed the existence of radio waves in 1888, and also contributed greatly to electromagnetics, so the international unit system of frequency ‘Hertz’ was named after him.

Read More »

Ms.

Read More »

The annual Basel International Jewellery and Watches has been opened, and the special report team in front of the Watch House has begun to work. They will bring you the latest, fastest and most comprehensive watch exhibition reports. Now let us first appreciate the big picture of Frederique Constant’s latest watch launched at the Basel Watch Fair.

   Frederique Constant introduced its new ultra-thin moon phase watch with diamonds. 42 mm rose gold case with self-produced FC-705 automatic movement.
Watch details:

   The above is the cutting-edge information prepared by the staff at the front of the Watch House for the 2015 Basel International Jewellery & Watch Fair Frederique Hall. In the future, we will continue to provide more and more intuitive exhibition reports for everyone, so stay tuned.

   For more details, please click the live feature of Basel International Jewellery & Watch Fair:

Read More »

The Athens watch has always had an extraordinary performance in the dual time zone function field. As early as 1993, the Athens watch launched a dual time zone watch series with ‘+’ and ‘-‘ buttons. This series The watch has the function of adjusting the time in the second time zone conveniently and quickly, and the original home time display window can always display the original home time. Among the dual time zone watch functions, the design of Athens is arguably the easiest to read. (Watch model: 3433-126 / 92)

   In 1995, Athens Watch introduced a large double-window date display window, which doubled the date and was easy to read. This patented design combines the dual time zone quick time adjustment button design. The feature is that when the button is used to adjust the time in the second time zone, the date will also be adjusted automatically. This classic time series dual time zone watch is a combination of these two patented designs, becoming the business traveler of the efficiency-oriented business person.

   The black classic Athens time series dual time zone watch, abandoning the exaggerated color matching and appearance design, with a low-key restrained black properly shows the calm personality of business people. In addition to creating a suitable temperament, the black main color is more practical. With stainless steel indexes and hands, the time is clear and easy to read.

   The watch has a 42mm stainless steel round case with a pure black dial. The dial has a large double-window date display at 2 o’clock, an oversized second hand at 6 o’clock, a circular home time display at 9 o’clock, and the brand logo at 12 o’clock. The left side of the case is equipped with a patented hour hand quick adjustment button, and the time in the second time zone can be quickly adjusted by pressing the ‘+’ and ‘-‘ buttons.

   Against the black dial, the stainless steel hour markers and hands are clearer. Not only that, the time markers and hands are covered with a luminous coating. Even in the dark, the luminous coating that emits green light can ensure accurate time reading.

   The stainless steel crown on the right side of the watch case is exquisite and small, the sides are treated with anti-slip texture, and the black background on the top echoes the black dial, which has the Athens brand logo.

    The watch is equipped with a black alligator leather strap and a stainless steel folding buckle, which is comfortable and secure to wear.

    This dual time zone watch is equipped with a Cal. UN-334 self-winding mechanical movement, which is designed and developed by Athens. It uses a silicon escapement and a silicon balance spring. The blue sapphire crystal stainless steel rotor is visible through the watch’s sapphire crystal transparent caseback. The watch provides 48 hours of power storage and 30 meters of water resistance.

   Summary: The dual time zone watch is a must-have for business people. The Athens dual time zone watch stands out among many similar watches because of its simple and fast operation and convenient and clear reading. The black dial and black crocodile leather strap of this dual time zone watch are in sharp contrast with the stainless steel case. The appearance is calm and atmospheric. The official price is 76,000 RMB.

Read More »

[July 26, 2014, Guangzhou, China] On July 26, the flower city Guangzhou in the midsummer season ushered in an elegant style. Longines, a well-known Swiss watch manufacturer with more than 180 years of history, is grand. Unveiled the flagship store of Longines Huida Fidelity Guangzhou Grandview Plaza. Taking this opportunity, Longines also specially presented the ConquestClassic watch that blended the brand’s elegant attitude and sporty spirit, showing the Guangzhou consumer’s long-standing heritage of elegant attitude and watchmaking technology. On the day of the event, Miss Long Zhiling, the elegant ambassador for Longines, also came to the scene to add icing on the ribbon-cutting opening of the new store, and to unveil the relaxed afternoon tea in the garden. Together with guests, she felt Longines’s eternal pursuit of pure watchmaking tradition and classic elegance.

  The brand-new Longines flagship store is located in Guangzhou Zhengjia Plaza, known as the ‘Asia’s No. 1 Shopping Center’. Consumers are invited to visit this most prosperous business mecca in southern China and experience the charm of the most elegant timepieces. Longines Huifuda Guangzhou Zhengjia Plaza flagship store presents a simple and bright main body style with Longines’ iconic dark blue tone, making full use of the 174 square meters of space to create a shining and elegant landscape in the top fashion landmark. The flagship store has a wide range of watches for consumers in Guangzhou to purchase. They include timepiece masterpieces with different styles such as elegance, watchmaking tradition, sports, and classic engraving. This exquisite watch tells Guangzhou watch enthusiasts about the long tradition, superb craftsmanship and elegant design of Longines for over 180 years. It is worth mentioning that the flagship store has a well-built VIP exclusive service area to provide customers with superior quality services and thoughtful consumer experiences. It is also equipped with a Longines repair service center. Professionals on call will use superb and efficient technology to ensure the repair and maintenance of watches, so that consumers can enjoy excellent and accurate after-sales service when they buy a watch.

  Mr. Li Li, Vice President of Longines China, said: ‘Guangzhou is a dazzling pearl in South China. It not only inherits the classic Cantonese culture with profound influence, but also interprets the world’s leading fashion trends and urban style. Tradition and modern, classic It is a perfect fusion here with innovation. This charm has deeply attracted Longines. As a well-known Swiss watch brand that also has a deep historical heritage, Longines has demonstrated its unique elegance and true personality in the years. Today, Longines has once again expanded its presence in Guangzhou, hoping to bring superior watchmaking craftsmanship and elegance to more consumers. ‘

  On the opening day of the flagship store, Longines’ elegant image ambassador Ms. Lin Zhiling wore a companion series of stainless steel rose gold diamond women’s watches. She shared her love for the Longines Companion series watches: ‘The Companion series by Longines The watch is created for the equestrian sport. Equestrian is a sport with a long history. This Longines Cooper series watch is just a watch suitable for wearing on the equestrian field, let me appreciate the intense competition of equestrian During the exercise, all the emotions were received by the jockey’s exquisite skills and the elegant charm of time. ‘After the grand ribbon-cutting ceremony, it was a relaxing afternoon tea time in the garden. Lin Zhiling and the guests were immersed in the elegant atmosphere carefully created by Longines. Feel Longines’ eternal pursuit of pure watchmaking tradition and classic elegance.

  The Longines Compaq watches are created by the brand for the equestrian sport, which is an elegant and racing symbiosis. At the same time, it incorporates modern technology and precise quality, which explains Longines’ passion for equestrian sports for nearly a century. With a touch of magnificence between the wrist and the elegant knight, it can accompany the equestrian viewers and witness the exciting moments together. This series combines Longines classic elegance and sporty spirit, adding a beautiful scenery to Longines’ ‘watchmaking tradition’ watch family.

[Watch description]

Longines Compat Series Stainless Steel Rose Gold Diamond Women’s Watch Watch Number: L2.285.5.88.7 Price: RMB44,000
As a partner of many of the world’s most prestigious equestrian sports, Longines has been committed to launching a watch that can be worn at the moment of the most exciting horse racing on the equestrian field. This women’s watch is 29.5 mm in diameter, stainless steel and rose gold case and bracelet, set with 30 diamonds (0.501 carats) on the outer ring, built-in mechanical movement L595, and the white mother-of-pearl dial is embossed with 12 diamond indexes. Minutes, seconds, date display window at 3 o’clock. Like all models in the Compaq series, this watch is water-resistant to 5 atmospheres and has a spiral back with sapphire crystal.

Technical Parameters
Watch number L2.285.5.88.7
Movement Automatic mechanical movement
L595.2 movement (ETA2000 / 1)
8¾ law minutes, 20 jewel bearings, vibration frequency 28’800 times / hour
Power reserve: 40 hours
Functions: hours, minutes, seconds, date display
Case Round, 29.50 mm diameter
Stainless steel rose gold case
Bezel set with 30 top Wesselton VVS diamonds (0.501 carat)
Scratch-resistant sapphire crystal
Spiral sapphire crystal case back
Waterproof function 5 atmospheric pressure (50 meters)
Dial White mother-of-pearl dial, 12 diamonds
Hands Rose gold hands, hour and minute hands with long-lasting luminous treatment
Bracelet / Bracelet Stainless steel rose gold bracelet with triple folding safety clasp

Longines Compat Series Stainless Steel Rose Gold Men’s Watch Watch Number: L2.785.5.76.7 Price: RMB29,900
  The addition of the Longines Companion series adds a beautiful view to Longines’ watchmaking tradition, and has earned it a reputation and success throughout the world. This watch is 40 mm in diameter and has a steel and rose gold case and bracelet with a built-in L619 mechanical movement. The silver dial is engraved with 3 Arabic numerals and 9 luminous small scales, displaying hours, minutes and seconds, and the date display window is located at 3 o’clock. Like all models in the Compaq series, this watch is water-resistant to 5 atmospheres and has a spiral back with sapphire crystal.

Technical Parameters
Watch number L2.785.5.76.7
Movement Automatic mechanical movement
L619.2 movement (ETA2892 / A2)
111/2 legal minutes, 21 jewel bearings, vibration frequency 28’800 times / hour
Power reserve: 42 hours
Functions: hours, minutes, seconds, date display
Case Round, 40 mm diameter
Stainless steel rose gold case
Scratch-resistant sapphire crystal
Spiral sapphire crystal case back
Waterproof function 5 atmospheric pressure (50 meters)
Dial Silver dial, 3 luminous Arabic numerals and 9 luminous small scales
Hands Rose gold hands, hour and minute hands with long-lasting luminous treatment
Bracelet / Bracelet Stainless steel rose gold bracelet with triple folding safety clasp
Longines Companion Series Stainless Steel Diamond Women’s Watch Watch Number: L2.285.0.57.6 Price: RMB33,300

  As a partner of many of the world’s most prestigious equestrian sports, Longines has been committed to launching a watch that can be worn at the moment of the most exciting horse racing on the equestrian field. This all-steel women’s watch with a diameter of 29.5 mm is set with 30 diamonds (0.501 carats) on the outer ring and has a mechanical L595 movement. The black dial is engraved with 12 diamonds, showing the hours, minutes and seconds, and the date display window is at 3 o’clock. Like all models in the Compaq series, this watch is water-resistant to 5 atmospheres and has a spiral back with sapphire crystal.

Technical Parameters
Watch number L2.285.0.57.6
Movement Automatic mechanical movement
L595.2 movement (ETA2000 / 1)
8¾ law minutes, 20 jewel bearings, vibration frequency 28’800 times / hour
Power reserve: 40 hours
Functions: hours, minutes, seconds, date display
Case Round, 29.50 mm diameter
Stainless steel case
Bezel set with 30 top Wesselton VVS diamonds (0.501 carat)
Scratch-resistant sapphire crystal
Spiral sapphire crystal case back
Waterproof function 5 atmospheric pressure (50 meters)
Dial Black dial with 12 diamonds
Hands Rhodium-plated hands, hour and minute hands with long-lasting luminous treatment
Bracelet / Bracelet Stainless steel bracelet with triple folding safety clasp

Longines Companion Series Stainless Steel Men’s Watch Watch Number: L2.785.4.56.6 Price: RMB15,600

  The addition of the Compaq series adds a beautiful landscape to Longines’s classic collection, which has earned it a reputation and success worldwide. This watch is 40 mm in diameter and has a steel and rose gold case and bracelet with a built-in L619 mechanical movement. The black dial is engraved with 3 Arabic numerals and 9 luminous small scales, displaying hours, minutes and seconds, and the date display window is located at 3 o’clock. Like all models in the Compaq series, this watch is water-resistant to 5 atmospheres and has a spiral back with sapphire crystal.

Technical Parameters
Watch number L2.785.4.56.6
Movement Automatic mechanical movement
L619.2 movement (ETA2892 / A2)
111/2 legal minutes, 21 jewel bearings, vibration frequency 28’800 times / hour
Power reserve: 42 hours
Functions: hours, minutes, seconds, date display
Case Round, 40 mm diameter
Stainless steel case
Scratch-resistant sapphire crystal
Spiral sapphire crystal case back
Waterproof function 5 atmospheric pressure (50 meters)
Dial Black dial, 3 luminous Arabic numerals and 9 luminous small scales
Hands Rhodium-plated hands, hour and minute hands with long-lasting luminous treatment
Bracelet / Bracelet Stainless steel bracelet with triple folding safety clasp

Read More »

Girard Perregaux’s masterpiece Sanjinqiao Tourbillon dates back to 152 years, but its status as a model of contemporary timepiece craftsmanship has never wavered. The beauty of the Sanjinqiao Tourbillon is set by a rose gold case. State, showing the perfect fusion of technology and watchmaking art, the best use of the essence of mechanical timepiece technology.
    In 1860, Constant Girard-Perregaux personally produced a tourbillon pocket watch. The movement was fixed by three balanced arrow-shaped splints. For the first time, the technical structure of the movement was upgraded to a part of the timepiece design. An important chapter in the history of watchmaking was written. . In 1884, Constant Girard-Perregaux applied for a patent to the United States Patent Office for this design. In 1889, Girard Perregaux displayed a three-gold bridge tourbillon pocket watch at the Paris World Expo and won the gold medal. In addition to the factory ranks, the Sanjinqiao Tourbillon also opened a new era of advanced timepiece technology. Girard-Perregaux presents this limited edition of 50 rose gold three-gold bridge tourbillon watches, paying tribute to the legendary timepiece craftsmanship that originated in the mid-19th century.
   The 41mm rose gold case is just right in size and comfortable to fit. The three arrow-shaped golden bridges are first to be heard, and the hand decoration can not tolerate any flaws. Only a few watchmakers can control, and you can also imagine the painstaking efforts; the chamfered arcs and polishing of the golden bridge Nothing bad, the precision and detail are amazing.
   The tourbillon inlaid in a 12 mm diameter frame is composed of 72 parts. All parts are carefully modified. The upper and lower frames and the escapement plywood are chamfered and polished by hand. The balance wheel is equipped with gold fine-tuning screws for accurate swing frequency.
    Under the anti-glare crystal glass, the three rose gold bridge splints and platinum gold are in sharp contrast. This new work adds a sense of time and strong personality. The polished diamond-set rose gold hour and minute hands also have the same style; the watch is equipped with GP 9600 automatic The upper movement is developed, manufactured and assembled by GP Girard-Perregaux, showing the finest craftsmanship of timepieces.
    This new three-gold bridge tourbillon watch is also available in a limited edition of 18 diamonds. The bezel, ring and lugs are set with a total of 88 rectangular diamonds, in contrast to the round case lines. price. Girard Perregaux Three Golden Bridge Tourbillon Watch Technical Specifications
Rose gold case
41 mm diameter
11.1 mm thick
Domed anti-glare crystal glass
Water-resistant to 30 meters
Girard-Perregaux GP9600-0018 automatic winding movement
Diameter: 32 mm
Thickness: 6.26 mm
Swing frequency: 21,600 times per hour (3Hz)
Power reserve: 48 hours or more
Gems: 31
Function: Tourbillon, hours, minutes and small seconds are assembled on the tourbillon frame
Crocodile leather strap, rose gold discount
Limited to 50 pieces, individually numbered
Model: 99193-52-001-BA6A Girard Perregaux Three Golden Bridge Tourbillon Diamond Watch Technical Specifications
Rose gold case with 88 baguette diamonds (11.7 carats)
41 mm diameter
11.1 mm thick
Domed anti-glare crystal glass
Water-resistant to 30 meters
Girard-Perregaux GP9600-0018 automatic winding movement
Diameter: 32 mm
Thickness: 6.26 mm
Swing frequency: 21,600 times per hour (3Hz)
Power reserve: 48 hours or more
Gems: 31
Function: Tourbillon, hours, minutes and small seconds are assembled on the tourbillon frame
Alligator leather strap, rose gold discount set with 18 diamonds (0.20 carat)
Limited to 18 pieces, individually numbered
Model: 99193B52H001-BA6A

Read More »

Zenith launched the DefyElPrimero Fusée Tourbillon watch. The new watch is equipped with the ElPrimero4805SK manual winding movement. This movement follows the avant-garde structure of the Defy movement and presents a hollow three-dimensional effect. The new watch is available in carbon fiber (model: 10.9000.4805 / 78.R916) and platinum (model: 40.9000.4805 / 75.R582).

   At a glance, the DefyFusée Tourbillon movement is distinctive and easy to recognize. The design of the bridge spokes is further enlarged by a two-tone retouching. The top of the satin retouching is blackened and the polished edges are light gray rhodium. The layout of the bridge board makes the settings of various functions and complex functions more balanced. In the upper part of the movement, you can admire the unique sesame chain perpetual motion mechanism. The mechanism consists of 575 individually hand-assembled parts, with a bold blue treatment, setting a precedent. At the other end of the 6 o’clock position, the tourbillon frame is newly constructed and equipped with an eccentric balance wheel, which rotates once every 60 seconds. Like the sesame chain, the tourbillon frame presents a striking blue finish, enhancing the visual effect of Defy Fusée Tourbillon’s unique moving parts. The power reserve display is located at 4 and 5 o’clock on the edge of the dial, and is indicated by a pointer with a red tip. This function is very useful when manually winding the watch. The DefyElPrimero Fusée Tourbillon watch has a 50-hour power reserve.

   By combining the sesame chain mechanism and the tourbillon speed control mechanism, Zenith will accurately push the brand to the forefront of the unique understanding of fine watchmaking. The DefyElPrimero Fusée Tourbillon watch highlights its unique technical and aesthetic strength and is produced in two different versions.

   The first version features a lightweight and sturdy carbon fiber case, crown and buckle. The carbon fiber finishes even extend to the skeleton dial, with the center element and edge tracks exuding the unique luster of this material. The watch is paired with a black rubber strap with a Cordura fabric dial and blue stitching for a high-tech look. In addition, the watch offers a second black rubber strap with a woven carbon fiber effect. DefyElPrimeroFusée Tourbillon watch carbon fiber edition limited edition of 50 pieces.

   The second version is made of platinum and is limited to only 10 pieces. The exposed movement provides a lively and broad field of vision: from the smoke-grey bottom plate, to the blue sesame chain and tourbillon frame, to the two-color geometric bridge plate, the fusion of materials and hue enhances the visual depth. This watch comes with a black alligator leather strap lined with black rubber.

   Although each version will attract different types of visionary watch enthusiasts, one thing is certain: the DefyElPrimero Fusée Tourbillon watch cements Zenith’s position as the future leader in shaping the watchmaking industry. (Photo / text watch home Xu Chaoyang)

Read More »

ZUCCHERO (Italian rock singer), Massive Attack Band (MASSIVEATTACK), Charlotte Gansbu (CHARLOTTEGAINSBOURG), Iki Pop (IGGY POP), Deep Purple Band (DEEPPURPLE), than BILLYIDOL … Many international musicians and singers brought a lively and extraordinary vocal feast to the shores of Lake Geneva this summer, making music fans from all over the world forget to dance, and this is only part of the music superstar . The 52nd Montreux Jazz Festival has once again demonstrated its roots in success: high-quality music programs and rare opportunities to meet artists intimately. Since 2007, she has been inextricably linked with Montreux Jazz Festival and as a global partner, Parmigiani has continued to help the music event for the 11th year, providing a passionate and memorable music experience for brand guests and friends.

Parmigiani celebrates 2018 Montreux Jazz Festival

Friends of Parmigiani
‘I am very pleased to be able to invite these five outstanding people to become friends of the brand. Their rich experience has condensed into a force that runs through the concert. Seeing their focus on the development of their respective fields has inspired us Creativity, and a desire to go beyond ourselves. ‘
Michelle Parmigiani

   This year’s Montreux Jazz Festival Parmigiani invites five of today’s most influential celebrities to participate in the 2018 Montreux Jazz Festival. Parmigiani is proud to be able to forge a friendship with each of them and make them a brand Distinguished friend.

Friends of Parmigiani brand American music producer Ryan Leslie visits Parmigioni watch factory

   The five brand friends include American producers and composers, Ryan Leslie, nominee for the 2011 Grammy Awards, and CEO and founder of SuperPhone, a company that develops innovative CRM systems. , Which is known for its many collaborations with the biggest names in the music industry; the Russian entrepreneur Ilya Sachkov, whose cybersecurity company was founded is considered one of the best cybersecurity companies in the world Russian sports legend Evgeni Malkin is one of the best hockey players currently active in the global arena; his wife Anna Kasterova is one of Russia’s most popular and well-known TV One; and the rising star of French cuisine, Akrame Benallal, who is building a refined and elegant culinary empire, including 14 restaurants around the world.

Parmigiani brand friend Russian ice hockey player Yevgeni Malkin Evgeni Malkin and Russian TV personality Anna Kasterova

   Five elite businessmen with very different fields; five people with very different personalities work together through their outstanding achievements and infinite passion in their respective fields. Parmigiani admires the selfless selflessness and enterprising spirit of these brand friends, as well as the dedication and dedication they have on the road to success. On July 2nd, Lesley, Sachkov, Malkin, Kastova and Benalal met to exchange views and share their firm convictions. The magical magic generated between them inspired the spark of creation; this power comes from their diversity and reflects the watchmaking values ​​of Parmigiani.

Parmigiani brand friend Russian entrepreneur Ilya Sachkov Ilya Sachkov and rising star of French cuisine Akram Benalal AkrameBenallal

Parmigiani KALPA2018 Montreux Jazz Festival Special Watch
   As always, Parmigiani launched the newly designed KALPA2018 Montreux Jazz Festival special watch, this time launched a total of 10 KALPA Montreux Jazz Festival special watches to help celebrate the 2018 Montreux Jazz Festival. The dials of the special watches reflect the theme of the festival: the Kalpa Grande Montreux Jazz Festival special men’s watch is decorated with a piano keyboard pattern on the edge of the dial; the Kalparisma Montreux Jazz Festival special ladies watch is set with gems on the edge of the dial. Among them, the alternating pattern of black and white keys is achieved through a coating process called ‘épargnage’ (protection). After satin processing, the Parmigiani dial craftsman will have to keep the pattern surface area clear and achieve the final design effect. Covering, and subsequently sandblasting the areas that are not protected by the “épargnage” coating process, creates black keys and keyboard gaps. It is this strong polishing technique that presents such a contrasting effect: the contrast between the two surface treatments, namely sandblasting and satin, makes the keys appear as if they were magically seen.

   These two Parmigiani KALPA2018 Montreux Jazz Festival special edition watches are limited to five each, and engraved with ‘MONTREUXJAZZFESTIVAL2018’ (2018 Montreux Jazz Festival) engraving on the back. Parmigiani has launched special Montreux Jazz Watches since 2007. These ten Kalpa Grande and Kalparisma watches are new members of many special Montreux Jazz Watches. They not only show the brand’s spirit of innovation, but also show their enthusiasm for participating in the Montreux Jazz Festival held every summer.

Read More »

See how young luxury brands win hearts Hublot The next second of wisdom
Unconsciously, Hublot became the favorite of some people. One day, the employees of Hublot Shanghai store excitedly called Shen Qian, the brand manager of Hublot China, and said, ‘Sandy, do you know who is in our store? Faye Wong accompanied Li Yapeng to select the watch, named AllBlack series. & rdquo;
Compared to other brands on the global luxury watch list, Hublot, born in 1980, is too young. In 2008, it became a member of the LVMH Group and began its rapid expansion strategy. However, its expansion is not a surge in the number of stores, but an increase in brand awareness and reputation. Like its strategy in the European market, sponsoring large-scale events and launching related limited-edition products, celebrity effects, and charity have all become common methods for Hublot’s brand marketing.
Every watch brand has a marketing slogan
CEO Jean-Claude & middot; Beaver (Jean-ClaudeBiver) is the soul of Hublot. Thirty years ago, he successfully restored the old Swiss Blancpain Blancpain (later acquired by the Swatch Group). He was also invited to join the group, and then brought Omega into the high-speed commercialization road.
Jean-Claude & middot; Mr. Beaver, who took over Hublot in 2004, used Hubble’s BigBang series to subvert the watchmaking industry to make Hublot sing all the way, and also announced the arrival of Hublot’s revival era. In just five years, Hublot has launched a number of iconic watches, including the BigBang million-dollar series, the BigBang all-black series, and the MagBang series, which have attracted worldwide attention. At the same time, it has successfully ranked among the high-end watch brands.
Mr. Beaver has pioneered a marketing style in the industry, that is, every watch brand should have a slogan. Omega’s slogan is ‘Omega, mychoice’. With his help, Omega now enjoys a worldwide reputation.
The slogan of the Hublot watch is ‘The art of fusion’. Its fusion is first manifested in materials: Hublot is the first Swiss top watch brand to combine precious metals and natural rubber as raw materials. Its birth comes from watchmaking materials and unique aesthetic concepts interpreted by watches. In other words, a revolution has been launched in the watch industry. Hublot boldly uses more than four materials. Its products are the perfect fusion of precious metals such as zirconium, tantalum, magnesium and titanium with diamonds, rare gems, gold, platinum, ceramics, stainless steel and natural rubber.
Hublot watches currently have 7 stores in China. In Mr. Beaver’s view, when people own five watches, he will not buy the same style of products. ‘Hublot may not be your first watch, but it is most likely your last watch. & rdquo; He said.
Some people say that Hublot is very picky, and its target consumer group must have a stubborn personality, but it may not necessarily show it; it must have a unique vision and insist on its own subjective judgment; it will never show the brand LOGO , Will be pleased that others do not see the brand they wear.
Look what people have done for Hublot
西班牙 In Spain, Hublot is even called ‘King’s Watch’. Here’s a little story: One day, Mr. Beaver discovered that the Spanish king Juan Carlos had worn a Hublot in public for seven consecutive times. Mr. Beaver said to his colleague in charge of the Spanish market of Hublot: ‘Go to the king and he likes our watches so much to see if there is any opportunity for cooperation. & rdquo;
As a result, Hublot became the official chronograph watch of the Spanish King’s Cup, and launched a corresponding limited edition. The King of Spain also personally awarded Hublot watches to the winners of the various events in the regatta. Today, Hublot plays fiercely with many celebrities, Pavarotti, Maradona, Jet Li, Jia Zhangke, Han Han & hellip; & hellip;
The Olympic Games, Formula 1 race, World Cup, America’s Cup regatta, and American professional rugby are considered to be the world’s most watched and high-profile world-class events. In addition to the Olympics and American professional football, people can see Hublot in three other events.
In 2010, Hublot became the first official chronograph watch brand since the creation of the World Cup. Also during the World Cup last year, there was a figure that brought everyone’s attention to Hublot. He was the coach of the Argentine team Maradona.
There is also an interesting story inside: Mr. Beaver accidentally found that Maradona’s left and right hands were wearing two identical Hublot watches. This puzzled Mr Beaver. He asked someone to ask Maradona why he wanted to buy two identical Hublot watches.
Maradona responded to him: he has two daughters, and his love for both daughters is the same, so he must buy two identical watches. After deep contact with Maradona, Hublot also made limited edition watches for Maradona.
I have to mention that Hublot also became the official watch of Formula 1 F1 in 2010. Around the important event of F1, Hublot also launched a number of limited editions.
A story happened between Bernie Ecclestone, the head of F1, and Hublot: One day in November 2010, Ecclestone was robbed in London. The 80-year-old In addition to the billionaire’s head injury, the Hublot watch on his wrist was also stolen.
On the same day, he sent Mr. Beaver a photo and a text message of his robbery. The two humorous gentlemen came up with an idea and decided to take this opportunity to make an advertisement. Attachments to the ad showed a completely authentic and untouched photo and Ecclestone’s text message: ‘See what people do for a Hublot watch!’ & rdquo; (SEEWHATPEOPLEWILLDOFORAHUBLOT!)
广告 This ad was published in the Financial Times and the International Herald on December 9, 2010.
Look what Hublot has done for charity
Adding points to the brand image, focusing on charity is another marketing magic weapon for luxury brands, as is Hublot. Hublot is one of the few brands that continues to sponsor children’s philanthropy. Every year, it donates 2% of its global turnover to children’s philanthropy. Because Mr Beaver believes that children are the future of the world and everything.
In November last year, the Hublot flagship store on Wangfujing Street in Beijing opened grandly, and Jet Li became Hublot’s Asian image ambassador. Among Mr. Beaver’s reasons for choosing Jet Li as the image ambassador, One Foundation is the biggest reason. Mr Beaver believes that One Fund is the most professional and trustworthy fund in China.
In China, Hublot’s donation money will be handed over to the One Fund, and will communicate with the One Fund, and the money will be dedicated to charity activities to help children.
The latest news is related to F1 competition and One Foundation. On April 15th, Hublot held a press conference in Shanghai to celebrate the opening of the 2011 F1 Grand Prix in Shanghai. At the same time, it announced that Han Han, a Chinese racing figure and famous writer, had joined the Hublot family and became a Hublot Goodwill Ambassador.
In April last year, Han Han became involved with Hublot for racing. Since then, the two sides have specially designed a F1 limited watch full of personality. The back of the watch is engraved with the declaration of freedom written by Han Han. & Mdash; & mdash; Advocating freedom) and Chinese signature. In March of this year, this watch was auctioned for two weeks through a two-week online auction, and was eventually sold by a Mr. Xiang from Sichuan for RMB 160,000. The entire auction income together with Hublot’s generous donation of RMB 160,000, and Han Han donated 100,000 yuan at the scene, and all the donations totaling 420,000 yuan were donated to the One Foundation to help and improve the living and treatment environment of children in distress due to HIV infection.

Read More »