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Baojie Grand Opening In Chongqing Vientiane City

14. December 2020
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On August 1, 2018, the Breguet boutique opened grandly in Vientiane City, Chongqing. Chongqing and the entire southwest have since ushered in a distinguished watchmaking brand with deep historical heritage. As Breguet’s ninth direct store in China, it not only provides superb timepieces and jewellery for watch enthusiasts, but also provides a unique and exclusive experience for each guest.

Breguet Chongqing Vientiane City Boutique
  The Baodi Chongqing Vientiane City boutique has an area of ​​about 115 square meters. The well-designed store has both traditional and modern aesthetics, unique ingenuity, and the details show the brand aesthetics. Through the smooth glass showcase, watch lovers can admire the unique mechanical aesthetics and superb watchmaking skills of Breguet timepieces up close. The huge picture in the store brings a more shocking visual feast in the blend of light and shadow. The wall clock with the design prototype of the Queen of Naples series is elegant and full of poetry, interpreting the birth legend of the first watch in history. The exclusive VIP space in the store creates a more comfortable and quiet atmosphere for watch lovers.

Chic and elegant space layout in the boutique

Selection of treasure timepieces in display cabinets

Exclusive space for VIPs to stop and talk
  The Breguet brand was founded in 1775 and has a history of 243 years of uninterrupted watchmaking. It is a pioneering brand of invention of precious timepieces from Ru Valley, Switzerland. From the 18th century to the present, Breguet has conquered all the kings and the Industry leaders have promoted the development of the watch industry, influenced the European cultural history, and demonstrated the profound historical heritage that every watch brand aspires to have.

In 1775, Abraham-Louis Breguet started his business on the embankment of Paris
  Mr. Bao Di is known as the ‘Father of Modern Watchmaking’, enjoying more than 70% of the inventions in the industry, creating and leading the aesthetics and artistic concepts of top timepieces, and a perfect fusion of the two. With Breguet, you have both Einstein’s creativity and Beethoven’s artistic sense. Breguet watches, with simple lines and refined design, show a unique Breguet style. At the same time, they have the highest mechanical technology, both inside and outside. To this day, many important inventions of Master Breguet are still the objects cited and eager to be surpassed by every watch brand.

Abraham-Louis Breguet
  Tradition
  This collection is inspired by Abraham-Louis Breguet’s subscription reservation pocket watch. It cleverly combines classic and avant-garde style, which is an innovative masterpiece that breaks through traditional design. Through the mirror, you can see the beauty of the micro-mechanical structure. French centripetally symmetrical plywood, various gears of the movement, Pare-chute invented by Breguet in 1790, etc. The layout is neat and beautiful, and the flawless craft more than two centuries ago Show.

Breguet Tradition Series 7047 Sesame Chain Tourbillon Watch (Platinum)
  Classique
  Renowned for its timeless aesthetics, it symbolizes the purest Breguet style. Whether it is a slim style or equipped with complex functions, the brand tradition and original features are united. Since the 16th century, engraved flowers have been favored by watchmakers. Initially, engraved flowers were only used to decorate the case. Soon after, Mr. Bao Di applied this technique to dial decoration, carving the dial into a real work of art, showing his unremitting efforts to create extraordinary craftsmanship. The Breguet hands were designed in 1783 and became very popular as soon as they became available. Since then, the Breguet hands have become a common term in watchmaking. The coin decoration on the edge of the case is a beautiful symbol of money, power and status. In addition, Breguet’s digital design, invisible signature, and independent numbering are all signs that Breguet knows at a glance.

Breguet Classique 5367 ultra-thin self-winding tourbillon watch (new Basel 2018)
  Marine series
  Incorporating new design elements in 2017, the original bracelet lugs, new coin decoration, engraved wavy ornaments, and widened ‘B’ crown design, etc., fully integrate modern style and vitality. In 1815, Abraham-Louis Breguet was awarded the title of ‘Royal Watchmaker of the Royal French Navy’ by King Louis XVIII of France. This was a supreme position for watchmakers.

Breguet Marine Series 5887 Time Equation Watch (Rose Gold)
  Héritage
  The tonneau-shaped case subtly blends Breguet’s classic features into a modern watch. The perfect combination of the rounded arc of the case and the hand-engraved delicate dial, the two sides of the case and dial are a rigorous test of the master craftsmanship, exposing the brand’s exquisite craftsmanship. Curves curved in both axes fit the wrist better.

Breguet Héritage 5497 Tourbillon Watch (Rose Gold)
  Reine de Naples
  Its design inspiration comes from the first ever watch created by Master Breguet for Caroline Murat, the Queen of Naples. During the Baselworld Jewellery & Watch Fair 2018, the Reine de Naples Queen of Naples series 8908 watch is launched, featuring a rose gold case set with 128 brilliant-cut diamonds and a dial with Tahiti mother-of-pearl, and the outer edge is decorated Coin decoration, crown at 5 o’clock. The entire case is shaped like the letter Q, meaning Q for Queen. This new product reproduces the dial layout of the first watch-the power reserve at 12 o’clock and the moon phase profit and loss display, the eccentric scale ring and the small second dial are located at 6 and 7 o’clock, respectively, showing the noble elegance of women .

Breguet Reine de Naples Queen Naples 8908 (new Basel 2018)
  Type XX series chronograph
  This series was developed by Breguet in the 1950s for the French Air Force and the Naval Air Corps. Until the early 1980s, the French National Air Force and the Navy were still equipped with this prestigious watch. The fifth-generation grandson of Master Breguet, Louis Charles Breguet, adhering to the innovative spirit of Master Breguet, has made great achievements in the aviation field that his ancestors have never been involved in, and successfully developed the helicopter rotorcraft, Breguet ‘ 14 ‘fighters. In 1935, Breguet launched its first chronograph watch. About 20 years later, Breguet developed Type XX models for the French military. Today, the civilian version of this model joins the Breguet product series, and is also equipped with an automatic movement and equipped with a flyback timing function. Its sports style and distinctive style are loved by fans who seek simplicity, originality and technology.

Breguet Type XX series 3817 chronograph rose gold (limited to 111 pieces worldwide)
  High Jewellery
  Breguet watchmakers and jewellery masters take inspiration from prominent women who have historically loved Breguet timepieces. They select high-quality diamonds for fine cutting, and after precise and complex inlaying processes, they create exquisite and precious jewelry timepieces. To pay tribute to modern women and their elegant aesthetics.

Breguet High Jewellery “Mary Antoinette” watch
  As a pioneer of timepiece invention, Breguet promoted the development of the entire watch industry with its outstanding innovation ability and extraordinary watchmaking skills, which coincided with the mountain city of Chongqing, which has a long history and a full sense of modernity. Breguet’s timepieces and long history invite you to visit the boutique of Vientiane City in Chongqing to appreciate the exquisite watchmaking technology and review the outstanding innovations.

Breguet Marine Series 5887 Time Equation Watch with Tourbillon Bridge engraved with ‘Royal Navy’
  The Breguet Reine de Naples Queen of Naples series tour exhibition will be open to the public from August 10, 2018 to August 19, 2018 in the atrium of Vientiane City, Chongqing, for guests to enjoy the precious and unique jewelry inlay craftsmanship. Relive the legendary story between Breguet and your distinguished patrons in history and the history of the creation of the first watch in history. Learn more about Breguet’s immortal contribution to the revolution of the watch industry.

Breguet jewelry setting process
  Baodi Boutique-Chongqing Vientiane City Store
  Address: Shop L197, L1, Chongqing China Resources Vientiane City, Xiejiawan Main Street, Jiulongpo District, Chongqing
  For more information: (86 23) 68163655

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Popular Philippe’s Hot Model 5712

11. December 2020
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Recently, the model of Patek Philippe 5712 has frequently appeared in my field of vision. My cousins ​​in our forum have also sent several purchase job stickers about 5712. This makes me believe that 5712 is indeed It’s hot again. 5712 is a very characteristic watch. In many ways, it is an ideal choice for Patek Philippe lovers to advance. Even many people buy Patek Philippe’s first watch. For more than ten years since its launch, it It has not been replaced iteratively, and even now it seems that it will not be replaced easily afterwards. Therefore, it has always been in the forefront of Patek Philippe’s popular models.

Patek Philippe 5712 / 1A-001

Source of 5712
   We all know that the Patek Philippe Nautilus was first introduced in 1976, but in the following decades, the Nautilus only made very limited changes in materials and male and female styles. Until 2005, Patek Philippe introduced the model 3712/1. This watch is the first complication watch of the Nautilus series. It is equipped with Caliber 240 PS IRM C LU automatic winding movement and has three functions: moon phase, calendar and power reserve indicator. This watch uses a 38.6 mm case diameter. According to information, about 500 watches were produced.

Patek Philippe 3712 / 1A

   In 2006, in order to celebrate the 30 years of Nautilus series, Patek Philippe Nautilus series made a series of updates. First of all, the beginning of the number was changed from 3XXX to 5XXX, which means that the Nautilus series has entered a brand new period. Secondly, the old and new are replaced, the basic models are replaced by 5711/1 and 5712/1, and 3712 and 3711 gradually withdraw from the market. Third, a new complication watch was added, and the first Nautilus chronograph 5980/1 was introduced. These three steps are milestones for the Patek Philippe Nautilus. In my opinion, compared with the commemorative table introduced by the Nautilus 40th Anniversary in 2016, the significance is far-reaching. Compared with the original 3712, the 5712 is equipped with the same movement, but in size, the 5712 is widened to 40 mm.

Two-time Champions League winner Andrea Pirlo is a fan of PP watches. In addition to 5712, there are several Nautilus watches.

   It is interesting that blue was not as popular as it is now, and the Patek Philippe 5711 and 5712 steel chain models were both blue and black, with black edges and blue in the middle. This is one of the few Patek Philippe watches with a blue dial. With a touch of blue, I was fascinated by how many talents.
5712 something special
   There must be a reason for all the popularity of 5712. Below, let’s take a look at what aspects have contributed to this hot situation of 5712.

5712G

   It is one of the most important models of the modern Nautilus series. The Nautilus series, in the top sports watch, contends with Audemars Piguet’s Royal Oak, and no other sports watch can match it (because of the good sports watches of the top brands, the choice is very limited). So Nautilus is actually one of the two best sports watches you can buy. For this reason, 5712 can easily become the focus of attention. As mentioned earlier, after the launch of Hyundai Nautilus in 2006, 5712 was one of the models. At that time, except for 5800, these watches became the most popular models of Nautilus series today, and have been produced. So far, these models have become the most classic models of today’s Nautilus series, they almost represent the modern Nautilus series. At the same time, as a member of the Nautilus series, it has a high enough recognition.

   It is an interesting and tasteful watch. As mentioned before, 5712 is the modern version of the first complicated watch 3712 of the Nautilus series. It has moon phase, calendar and power reserve display functions, so compared to 5711 without complicated functions, 5712 is clearly a Just more interesting watch. Compared with the 5980 chronograph, 5712 is obviously more flavorful, because it has the ‘feeling’ function of the moon phase. A good-quality watch does not need too many really useful functions. On the contrary, some seemingly not practical decorations or functions make people feel that it has a sense of beauty. In addition, 5712 is also the only watch in these watches that uses the mini automatic tourbillon. For watch friends who like this movement, this is really wonderful. Therefore, it is a watch that can be both casual and formal.

5712R

   It is a watch that can only be bought. This is very important. 5711 is obviously the most popular watch in Nautilus, but unfortunately, 5711 cannot be bought, and steel models can even wait for two years. In the private market, the price of good 5711 is even higher. Its original price (even close to the price of 5712), so we even think of 5711 as a ‘unavailable’ watch. The 5712 steel model is obviously very tight, but the waiting time is not so long. Although the gold model is tight, it is generally available after a few months of booking (often it can hit the spot). From this point of view, ‘unavailable’ watches will become extravagant, and watches that can be bought after waiting, naturally more worthy of attention.

July 2016 Antiguru Hong Kong Auction Unopened 5712 / 1A-001 Drop hammer 210,000 Hong Kong dollars (with a commission of 260,000 Hong Kong dollars)
In 2015, a 5712 / 1A-001 took US $ 32,000, or HK $ 248,000.

   It is a watch with a certain value retention. 5712 and 5711 both have very good value retention, especially for steel models. From the perspective of the constant value law of the world, materials are rare and steel models are extremely scarce. Of course, the price has risen and the price has risen. The 5712 with a complete certificate is placed on the auction or in the secondary market. The steel model is basically not lost, and occasionally it can exceed the public price. (Of course, it depends on the specific details, such as the difference between the imprint. The previous 5712 used the Geneva imprint. It’s the Patek Philippe mark), the gold model is basically the same as the steel model (around 250,000-280,000). For a watch, after you have enjoyed it, there is only such a small economic loss, which is incredible.

5712R

   Its price is comparatively entry. The price of steel 5712 is more than 250,000, and the gold leather strap is about 330,000. These two prices have a lot of choices, but there are not many watches that can be casual and can be fitted. If you Just want to buy a formal dress, you can choose Lange Saxon calendar or Patek Philippe 5146 and 5396, but you want to buy a multi-applicable, not spoiled watch, 5712 steel is obviously a very good choice. At the same time, a topic was raised, the price of 250,000, would you choose this 5712 or Rolex 228238 (or 228235)?

240 movement

   From the perspective of purchase, in the final analysis, buying a watch is not based on rational choice. If you really think about it so much, I guess most people will not buy it. Some people like designs such as nautilus, some people like royal oak, buy A watch is actually just picking something that is aesthetically pleasing and delighting itself. Although each watch is as good as a thousand, it is not as good as an ‘I like’. So why bother talking so much? I always think that high-end watches are a kind of cultivated objects. In addition to buying, all kinds of entanglements with the watch, from watch watching, understanding to playing, are also worth enjoying. Buying is the process of owning. Before and after is the process of getting along, and this process is also extremely fun.

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Franck Muller Frank Muller Successfully Hosted The 4th Monaco Wphh (World’s Top Watch And Jewellery New Product Launch Conference)

9. December 2020
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From October 8th to 10th, Franck Muller Group’s 4th WPHH World Top Watches and Jewelry New Product Launch Conference (WPHH) was successfully held and successfully concluded at the famous Grimaldi Forum Convention Center in Monaco , This top event is distinguished, gorgeous and unique, and you can’t miss it.

The Grimaldi Forum, the most prestigious exhibition center of the Principality of Monaco, has transformed into a luxury exhibition of 10 brands of the Franck Muller Group: FranckMuller-FranckMuller Jewellery-PierreKunz-ECW-Rodolphe-Barthelay-Backes & Strauss-MartinBraun-Pierre Michel Golay-Smalto clocks. During the three days of the event, a total of 1,200 industry professionals and international media attended this independent watch exhibition in person, witnessing a number of watches and the watch’s self-made movements. Franck Muller also unveiled the mysterious veil of his first watch series, ‘Roberto Cavalli by FranckMuller’, which was developed in collaboration with heavyweight popular brand Roberto Cavalli, and lived up to expectations. Franck Muller’s distinguished partner Cvstos also participated in the event, showing his wonderful works.

Opening the curtain to the brand’s latest achievements is the famous ‘Tourbillon Thunderbolt’-the group’s flagship brand reinterprets in this most extreme watch mechanism. This tourbillon is the fastest ever developed. Rotates every 5 seconds instead of the traditional Swiss-made tourbillon that counts in 60 seconds. This watch has the ‘Thunder’ tourbillon technology and a spectacular appearance. Also exhibiting at the same time is another innovative series, including ‘Gold Croco’, ‘Cortez Conquistador GPG’ and a newly registered own movement and unpublished watch and jewelry series, marking the brand’s expertise and essence.

A legendary watch, a legendary night … Franck Muller Group likes to entertain guests through an elegant and grand banquet during the Monaco exhibition, and the celebration is successfully held. 2012 was no exception. With wonderful entertainment programs, guests had two unforgettable evenings. The first night was a summer event on the beach of Meridian Hotel. It was very relaxing. It was a real ‘beach party’. Performing along the sparkling blue shore water, the fireworks set off a gorgeous atmosphere. Guests enjoyed Gourmet cuisine, dancing to the music of the Gypsy Kings band, and admiring the wonderful performance of London’s paper-cut talents.
The following day, Franck Muller held a dinner at the world-famous Monte Carlo Paris Hotel. As before, many star performances were invited on the site, and 500 VIP guests were invited to attend. The guests were immersed in the sounds of talented pianist Hayk Melikyan, the amazing stunt of 360 ° ‘flying piano’ performed by Dani Lary, and the laser show from London’s Lumina, unforgettable.
This Monaco world premiere of watches and jewellery new products was a great success both in terms of business performance and media effects, and reaffirmed Franck Muller Group’s distinguished status in the world of fine watches and fine jewelry.
Source: FranckMuller

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Continuing A Sense Of Extraordinary Technology 2015 Basel Radar Booth Style

29. November 2020
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Basel International Jewellery & Watch Fair 2015 has officially kicked off. At this show we will see many brand new products from well-known watch brands. Before in-depth visits, let’s take a look at each brand The style of the exhibition hall. The radar booth still continued the last year’s black sense of extraordinary technology. The striking RADO has become the most attractive logo. Below, follow the watch group’s front report group to experience the unique radar style.

Black window with delicate flowers makes you feel warm

A separate window showcases the excellent radar models

Charming white roses bloom beautifully

The black style of the radar is really chilling
More booth pictures:

What new products will the radar brand that has taken the ceramic route alone this year bring?

Summary: Baselworld 2015 will present us with a beautiful and unique visual feast. We look forward to the report group in front of the Watch House to bring us more exciting content. For more details, please click the watch house Basel live event:

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Glasuti’s 60’s Large Calendar Watch Won The Golden Wheel Best Design Award

21. November 2020
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Senator Glashütte Collection 60s Large Calendar Watch
    The German watch and clock magazine ‘Watch’ cooperates with the news magazine ‘Focus’ and invites readers to participate in the selection of the ‘2011 Gold Balance Award’ for the fifth time. More than 398 watches have been nominated in five price categories. Eleven thousand readers voted for their favorite styles by postcard or online. At the BMW World event in Munich on February 24th, Thomas Wanka, president of Watch Magazine, announced the winners.
    Glashütte’s MP 60s Grand Calendar watch won the 2011 Gold Balance Award in the price category of 10,000 Euros. A total of 1469 readers voted for this watch.
    Mr. Günter Wiegand, Managing Director of Glashütte Watch Factory, accepted the award with honor on behalf of all Glashütte employees.
    The parliamentary series of sixties big calendar watches debuted at the world’s largest watch and jewelry show-the Basel International Watch & Jewellery Expo 2010 in Switzerland.
    The Senator Series 60s Grand Calendar watch combines superb traditional mechanical watchmaking craftsmanship with a classic ‘retro 60s’ design.
    The unique details and dial finish design are both eye-catching and stylish, evoking memories of the unique shapes of the 1960s. The raised galvanized black dial gives the prominent position to the large calendar display window, while the 3 o’clock, 6 o’clock, 9 o’clock, and 12 o’clock positions use exquisitely shaped silver Arabic numerals to complement the exquisite black minute outer ring. . The white gold hour, minute, and second hands have soft arcs, and the diamond-cut hour markers further enhance the simplicity and elegance of the entire design.

    Through the raised sapphire crystal surface of the Senator series 60s watch, the large calendar window is the first to be seen, and through the sapphire crystal back, you can clearly see the 39-47 automatic winding movement and the 21K gold pendant with double G logo.
    A polished stainless steel case and a well-made black Louisiana crocodile leather strap complete this twentieth-century vintage-designed watch.

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Innocent Love Ebolu Yali Series Automatic Couple Pairing Table Comment

21. November 2020
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Maybe love comes from the sky, romantic encounters, real love encounters happen every day, but there should always be something to commemorate such a beautiful moment; Switzerland’s Ebolus watch has 159 Years of long watchmaking history, its exquisite craftsmanship and romantic culture have been recognized and favored by people all over the world. Today, the Watch House will bring you a pair of Ebolu Yali series automatic couples on the watch Brief comment, the official models of the watch are: GS5680-25121, LS5680-25121.

   Ebolo watches always adhere to the belief of ‘durable, precise, reliable, comfortable to wear, beautiful and practical’, with the spirit of ‘excellence’ and the use of high-tech combined with the traditional Swiss watchmaking technology to make its production perfection. An important position in the field of horology.

41 mm for men and 34.5 mm for women

   In this couple’s watch, the diameter of the case of the male watch is 41 mm, and the diameter of the case of the female watch is about 31 mm. The ratio of the two watches is harmonious. The male watch is elegant and elegant, and the female watch is exquisite and elegant. The case presents a long-lasting charm of simplicity and fashion.

Sapphire crystal glass

   Both watches are made of sapphire crystal glass with strong texture, excellent anti-glare effect and clear transmission. The shape of the watch is exquisite, and the rounded arcs at the edges of the dome-shaped mirror sparkle and shine. Elegant atmosphere.

Crown carved with butterfly logo

   The design of the crown is small and exquisite, with large wave embossed tooth patterns, easy winding adjustment and comfortable feel. The top of the crown is engraved with a classic butterfly-shaped logo of the brand in the 1940s, which at the same time shows the brand identity, but also shows retro elegance.

Watch with stainless steel bracelet

   The watch is equipped with a 316 stainless steel bracelet and a five-bead chain design. It is beautiful and stylish, and is durable. It is not afraid of summer sweat. It is more affordable than a leather strap.

Delicate carved dial

   The white dial is decorated with the wave shading of Lake Geneva (Note: Lake Geneva is the largest dammed lake in Switzerland). The delicate and elegant curves seem to flow in the dial. The watch uses simple inlaid Roman numerals. The dial At 12 o’clock, the brand logo of Yibo Road brings romantic imagination, which means a couple immersed in sweet love.

Watch bracelet with butterfly buckle made of stainless steel
   The watch uses a stainless steel butterfly double-button clasp. Touch the buttons on both sides of the clasp to open the strap like a book page, which makes the watch more convenient to wear and exudes elegant elegance.

Equipped with Swiss automatic mechanical movement

   Both of these watches are equipped with a Swiss self-winding mechanical movement, of which a male watch is equipped with a SW200 automatic mechanical movement and a female watch is equipped with a 2671 automatic mechanical movement. Both watches are designed to be transparent, allowing you to see the beauty of the Swiss movement, which is the charm of high-end mechanical movements.

Summary: The pure and concise design of the Polu Yali series is like the beginning of love, and the memory is full of fragrance. Equipped with Swiss-made high-end mechanical movement. The snow-white and smooth dial has no vain and complicated decoration, and the soft and delicate wave curve shading is the heart wave of the time. Twelve tadpole-shaped nail scales create a sense of space depth. The pen-shaped hour and minute hands record every bit of love. The unique design of the twelve-hour pin is like two slightly opened heart doors, leading to the hall of happiness. Green fluorescence appears on the pointer at night, indicating that the day and night synchronization, even if the two ends of the world are separated, will eventually meet and overlap. (Picture / Text Watch House Chen Zhongyun)

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Richard Mille Richard Mille’s Successful Sweet Scent

10. November 2020
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Year after year, RICHARDMILLE has maintained an enviable growth rate of 15%. After 2017 revenue reached 260 million Swiss francs, the brand produced more than 4,600 watches per year in 2018, with revenue of more than 300 million Swiss francs, a new record. The target for 2019: to produce 5,200 watches per year, further ‘invading’ the art world.

RICHARD MILLE pavilion at the SIHH 2019 in Geneva

   Belgian singer JacquesBrel has a song that brings sweets to lovers because it is ‘so delicious’. RICHARDMILLE kept these words in mind and launched the new Bonbon series, which contains a total of 10 models, each limited to 30 pieces. The Bonbon series is divided into two types of delicious ‘desserts’ of honey and fresh fruit. Among them, there are 4 flavors of honey and 6 flavors of fresh fruit. Whether lollipops, marshmallows, licorice rolls or cupcakes are mouthwatering. RICHARDMILLE’s loyal fans have lauded this latest collection as coveted and coveted to wear these ‘candy’ watches. There are rumors that these imaginative watchmaking results have all been sold out before they have been mocked and teased by good people.

Richard Mille

Feminine elements in the RICHARDMILLE brand family

   No one would laugh at the extraordinary success of RICHARDMILLE, the brand has stood out with extreme solutions. ‘We may be a young brand, but no one has more technical experience than us!’ Mr. Richard Mille announced that he and his friend Dominique Guenat founded the same name brand in 2001. The extreme approach to movement and materials, combined with the aesthetics of a surgical-like exercise, has so far worked wonders, as evidenced by the 2018 financial results. In 2018, RICHARDMILLE produced 4,600 watches per year (4,000 in 2017) and revenues of more than 300 million Swiss francs (2017: 260 million Swiss francs). This year’s target: 5,200. ‘We have excellent dynamics,’ Mr. Richard Mille explained in an interview with the Swiss financial daily ‘L’Agefi’, ‘Although we are increasing production by 15% every year, demand is growing at a higher rate. The average of RICHARDMILLE watches The retail price is above 200,000 Swiss francs, which puts us in a market segment where it is difficult to define a cap, and there are no precise statistics on this. ‘

RICHARD MILLE RM 07-03 Litchi watch

RICHARD MILLE Bonbon Marshmallow watch

   Even if the brand does not intentionally allow demand to determine production, it can maintain an enviable growth rate (+ 15%) for a long time. ‘RICHARDMILLE is a highly sought-after brand because of our prudent self-esteem and a truly consistent brand strategy,’ Mr. Richard Mille continued. ‘We intend to continue to maintain high levels of creativity, limited production and selective distribution.’ First, a few For months, the female market segment has been the focus of attention. RICHARDMILLE produces 900 women’s watches each year, currently accounting for about 25% of overall sales, and continues to grow. As always, RICHARDMILLE welcomes world-class female athletes to join the brand family, including Czech snowboard and alpine skier Ester Ledecká and Ukrainian high jumper Yuliya Levchenko. Celebration party. In terms of design, artistic director Cécile Guenat has been in charge since last year. After the success of the Talisman collection, her Bonbon collection brought joy to visitors at the SIHH in Geneva this January.

Tokyo Palace Art Center

Art is about precision

   Second, RICHARDMILLE is further developing its links with the art world. The brand has just announced a three-year collaboration agreement with Tokyo Palace of Contemporary Art, the largest contemporary and experimental art creation centre in Europe. ‘Most importantly, we create works that are artistically conceptual in the sense of aesthetics and etymology,’ Mr. Richard Mille commented in the January issue of the ‘Entrepreneur’ magazine. ‘When customers start buying RICHARDMILLE watches, It’s a rare work of art. ‘To fulfill this vision, RICHARDMILLE has reached an agreement with the Frieze Contemporary Art Platform, which hosts exhibitions in London, New York and Los Angeles, and also works with dance director Benjamin Millepied and street artist Kongo. The brand also acquired Editions Cercled’Art, founded by PabloPicasso. As RICHARDMILLE did, wanting to be a disruptive force in the fine watchmaking industry should be creative, in the words of the Tokyo Palace team when they announced the partnership, ‘Working with art is also about precision!’.

RICHARD MILLE RM 16-01 Strawberry watch

RICHARD MILLE RM 37-01 KIWI

   Finally, selective distribution still has many untapped growth opportunities. RICHARDMILLE is gradually withdrawing from the multi-brand retailer channel-there are still more than 20 remaining-focusing on self-operated boutiques. By the end of this year, RICHARDMILLE watches will only be sold in more than 40 self-operated boutiques worldwide. To date, RICHARDMILLE’s newest and largest boutique is located in central Manhattan, covering an area of ​​over 390 square meters. Although RICHARDMILLE can only keep up with the pace of demand, the brand will not open new stores blindly. In the medium term, Beijing, Boston, Washington, and even Dallas, Houston, and Kobe are on the preliminary list. Keep in mind that at present RICHARDMILLE has only one boutique in China and Latin America only partially covers it, while Africa, Eastern Europe and India are still blank. (Photo / text watch home compiled by Xu Chaoyang)

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Classic Film Repair Let Instant Momentize Eternity Jaeger-lecoultre And Shanghai International Film Festival Film Repair Project Starts Again

10. November 2020
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Let every second remember eternal moments-with the same mission as film art, world-renowned watchmaking brand Jaeger-LeCoultre supports the classic film restoration project of Shanghai International Film Festival. Six years together, in addition to the luster at the annual film festival, Jaeger-LeCoultre pays more attention to the development and growth of Chinese films, and devotes huge energy to film restoration projects every year, making every effort to rescue and repair old, damaged, or even endangered The film copy leaves precious cultural heritage for future filmmakers, letting the classics resplendent and spread forever.

Jaeger-LeCoultre strongly supports the restoration of old movie copies with advanced 4K technology

   Since the birth of the film for more than a hundred years, countless film masterpieces have transcended time and space, shining brilliantly in the film art history of Can Ruo Xinghe, becoming classics across the ages. For more than a century, film artists carried their artistic creations on film. After hundreds of years of wind and rain, film films have gradually faded out of people’s sight. A large number of excellent films are facing the risk of fading, mildew, frame loss, and even damage over time. The work of rescuing, protecting and repairing film films is urgent.
    Since 2011, Jaeger-LeCoultre and the Shanghai International Film Festival have jointly launched a film restoration project, which is also the first time that a brand has participated in the restoration of a movie copy in China. Through the latest technology, the film recorded on the traditional physical media is converted into digital format to resist the loss caused by the passage of time. Over the years, Jaeger-LeCoultre has focused on the film industry itself, spared no effort to support the development of the Chinese film industry, inherited the focus of Chinese film, and continued the long history of film culture. The project has aroused greater attention from all walks of life to the restoration of old movies, and has contributed its strength to protect the heritage of Chinese cinema. Over the past five years, Jaeger-LeCoultre and Shanghai International Film Festival have jointly repaired several titles such as ‘One River Spring Water Flows East’ (upper and lower), ‘Eight Miles and Clouds’, ‘Sisters of the Stage’, ‘Street Crossing’, and ‘Manga Lights’. Classic movie with fruitful results.

Comparison of the pictures before and after the restoration of ‘Sisters of the Stage’ movie

    In 2016, the cooperation between Jaeger-LeCoultre and the Shanghai International Film Festival entered its sixth year. During the 19th Shanghai International Film Festival, the two sides will jointly meet the audience with Wu Yusen’s classic work ‘Hero Nature’ restored with the latest 4K technology. This film is one of Wu Yusen’s most important works and establishes its unique aesthetics of violence. Style, created a new genre of movies. Fans will witness the rebirth of this landmark classic film work, and relive the passionate years of ‘Little Pony’ on the big screen.

Movie ‘heroes’ poster

    During the current film festival, the next step in the film restoration plan jointly announced by the two parties is also officially announced. This time, the classic love movie ‘Out of the Window’, which was released in 1973, will be restored. ‘Out of the Window’ is not only Qiong Yao’s novel debut, but also Lin Qingxia’s film debut. It is also a masterpiece of director Song Cunshou’s light and timeless style, and it is also a model of Taiwan’s literary love movies in the 1960s and 1970s. Due to the age, the film copy of this film has been damaged to a certain extent. It is believed that with the joint efforts of Jaeger-LeCoultre and the Shanghai Film Festival, this classic love movie more than forty years ago will definitely have a brand new brilliance.

Movie ‘out of the window’ poster

    In order to support the film restoration project, Jaeger-LeCoultre will auction a classic timepiece during the 19th Shanghai International Film Festival, and all proceeds will be invested in the film restoration project. 2016 coincides with the 85th anniversary of the birth of the Jaeger-LeCoultre Reverso series. Since its inception, its flip case and exquisite craftsmanship have been unique. This time, Jaeger-LeCoultre will donate the Jaeger-LeCoultre Reverso One Duetto Moon engraved with the signature of well-known movie star Zhao Wei for public auction. This custom-made Reverso women’s complication watch is equipped with a double-sided dial. The feminine moon phase display complex features the ultimate elegance of design with superb watchmaking technology. The back of the case is engraved with Zhao Wei’s autograph with superb craftsmanship, giving this watch a unique special meaning and showing Jaeger-LeCoultre’s passion for film art.

Jaeger-LeCoultre Reverso One Duetto Moon

    The process of film restoration is actually the process of film re-creation. While giving the classics new life, how to retain the unique sense of the age of the old film in the original way, testing the skills and ingenuity of the film restoration engineer. Repairing damage and polishing quality frame by frame, the key factor in the process of film repair is not only technology, but also the accumulation of experience and perception of the work. Just as the artisans of the Jaeger-LeCoultre workshop timed during polishing, balancing the delicate connection between classics and breakthroughs between dimensions, allowing each piece of work to transcend time and space and become a classic that has been circulating forever. For the sixth time, Jaeger-LeCoultre and the Shanghai International Film Festival will present the grand occasion of Chinese films to the global guests, show the achievements of Chinese films in recent years, and will continue to invest great efforts in restoring old Chinese films, passionately supporting and promoting film art Inheritance and development.

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Carbon Steel High-tech Weapon Brief Comment On Engineer Carbon Steel High-performance Automatic Watch

9. November 2020
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IWC introduced its latest engineer carbon steel high-performance automatic watch at the 2013 SIHH Watch Fair. Carbon steel is twice as strong as steel, yet weighs only one fifth of steel. . This high-strength case material is not as easy to break as a ceramic watch, so I know it is more practical. The official model of this watch introduced today is IW322401.

 Since 2013, IWC has been the official engineering partner of the Mercedes-AMG F1 ™ team (MERCEDES AMGPETRONAS Formula One ™ Team) for the next three years. Both companies are models of global craftsmanship, innovation and performance engineering. Taking this cooperation as an opportunity, IWC produced a new timepiece with a carbon steel case.

 The black dial of the engineer’s carbon steel high-performance automatic watch is woven from carbon fiber twill. Each bundle of longitudinal fibers alternates twice above and twice below with the transverse fiber bundles. In this way, a very distinctive pattern was created, exactly like the one on the steering wheel of the Mercedes AMG Petronas F1 ™ Formula 1. The black carbon fiber structure expresses the sporty temperament of an orthodox F1 ™ racing car and adds dynamic and three-dimensional effects to the watch surface.

 This is the date display window at the 3 o’clock position of the watch. From the figure we can also see that the watch uses a glamorous yellow minute scale display, which is particularly displayed on the gray dial.

 The crown and shoulders of the watch, and the watch case are composed of three parts. The manufacturing principle is consistent with the single body of the car. First, the fiberboard impregnated with epoxy resin is shaped, then baked in high temperature and pressure, and then Resin hardened. If you look closely at the fibrous tissue, you can see that a single fiber is five times thinner than a human hair.

 The watch is equipped with a fiber-lined rubber strap, which is very waterproof and sweat-proof, and is stitched with yellow silk. The stitching on the strap echoes the yellow or red seconds scale on the edge of the dial. The color is based on the engineer’s carbon steel high-performance watch.

 The watch is designed with a transparent bottom. The transparent sapphire glass can be used to watch the rotor, and its shape is like the engine piston of a Formula 1 ™ racing car. Here, the watch’s engine is the IWC-made 80110 movement, equipped with a Pellaton automatic winding system. This engine is powerful and reliable, with a power reserve of 44 hours.

 This watch is equipped with a cal.80110 self-winding movement, which is one of the most rugged movements of IWC and has successfully passed the most tests. It can withstand all the tests that the watch will face under normal and extreme conditions. From the picture we can see that the word ‘ONEOUTOF100’ is engraved on the bottom of the watch, indicating that this watch is limited to 100 pieces.

Summary: There is also a similar model IW322402 of this watch. The seconds and digital minute scales and the thread sewn by the strap have all turned red, and the limit is 100. . As one of the world’s leading brands in the field of luxury watches, IWC combines precision and unique design to create a model that reflects the highest state of fine watchmaking art.

For more details, please click:
 iwc / 27809 /

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Jacques Dro Launches Two New Sports Chronographs

5. November 2020
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Jaquet Droz’s SW sports series is now launching two new chronographs with a modern touch.

 This series lives up to its ‘SportWatch’ (Sports Watch) name, the work is full of sporty atmosphere, highlighting Jaquet Droz’s century-old brand spirit and modern watchmaking philosophy.

 Now, the SW series has been added with two new chronographs. The appearance of the new product adopts a new design, which highlights the sports temperament. The central hour and minute display with a central chronograph second hand replaces the series’ traditional ‘8’ layout (the hour and minute dial and the large seconds dial overlap each other to form the number ‘8’). The hour and minute counters are located at 9 o’clock and 3时 位置。 When position. This layout arrangement cleverly forms a horizontal balance, making the vibrant chronograph clear and easy to read. In order to make the chronograph’s timekeeping function more accurate, Jaquet Droz also hollowed out the central hour and minute hands, even if the hands are passing slowly on the dial, it will not affect the reading time.

 The dial of the new sports chronograph (SWChrono) shows noble elegance. The dial is decorated with vertical stripes resembling inlaid gold fabric, which is very sporty. In addition, it uses modern night blue and dark gray. The same-tone hand-rolled fabric strap echoes the chic temperament, urban style, and sportiness of the SWChrono.

 The watch follows a long tradition of watchmaking with 18K white gold applied hour-markers. At 3, 6, 9 and 12 o’clock there are eye-catching Roman numerals. Jaquet Droz cleverly sets a rare complication on an ordinary chronograph at 12 o’clock: a large calendar display. This is also a traditional complication of advanced watchmaking. Its production process is more complicated than ordinary calendar display windows, but it can present better visual effects. Therefore, the new sports chronograph (SWChrono) adopts a 45 mm diameter to further optimize the reading time, and adds a ‘railway’ minute scale in line with the tradition of distinguished watchmaking.

 Jaquet Droz also created a stainless steel case composed of multiple parts for the new sports chronograph (SWChrono), which is completely different from the ordinary one-piece case. This design presents a unique finish (polished, matte, satin-finished, etc.) on a magnificent large-diameter case, creating exquisite contrast and light and shadow effects. Satin-brushed grooved bezel, cutout lugs, easy-grip rubber handle buttons and screw-in crown, and large detents at 3 and 9 o’clock to protect the case and crown from external impact, The exterior parts of these watches reflect the unique beauty of the retouching process. Jaquet Droz also equips the automatic movement of the new watch with a silicon hairspring and a pallet fork to protect the movement from magnetization. The movement is equipped with a 40-hour power reserve and a column wheel, which is clearly visible through the sapphire caseback, which showcases the exquisite watchmaking process inherited by Jaquet Droz from 280 years ago.

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