The Way These Brands Do Business Is Really Powerful

In the past two weeks, the big news that got the most attention was the major breakthrough made by China’s lunar exploration project. At 10:26 a.m. on January 3, the Chinese Chang’e-4 probe completed a feat in the history of human spaceflight and successfully landed in the “Aitken Basin von Carmen Impact Crater” on the back of the moon. A big step in the dead zone. I think everyone knows how great, important, and amazing this project is. But I don’t know if you have found that when the Chang’e-4 probe was launched in Xichang on December 8, last year, the huge timing screen on the scene even had the TAG Heuer logo, and even the brand below Advertising slogan: ‘Don’t crack under pressure.’ (What’s going on?) How could the Chinese aerospace cause be related to the Swiss watch brand? In fact, Tag Heuer’s roots in the space industry go back more than half a century. In 1962, American astronaut John Glenn once wore a TAG Heuer 2915A chronograph and successfully launched the ‘Friendship 7’ spacecraft, flying around the earth for three full weeks. The cooperation between Tag Heuer and China Aerospace began in 2016. Together with China Mars Exploration Engineering, we witnessed the 60th anniversary of the establishment of China’s space industry. In 2017, TAG Heuer became the strategic partner of China’s lunar exploration project and the official choice of timekeeping. In March 2018, at the Basel International Watch and Jewellery Fair, TAG Heuer demonstrated the achievements of China’s lunar exploration to the world and released two models. A special watch for lunar exploration in China; On August 17, the same year, Tag Heuer and the Lunar Exploration Project of China jointly held the China Lunar Exploration Science Popularization Forum in Xi’an. Tag Heuer Aquaracer Calibre 5 Automatic Chinese Lunar Probe Now, Chang’e-4 probe not only successfully landed on the back of the moon, but also took the first close-up photo of the surface of the moon on the back of the moon. The first rut trace … To celebrate this remarkable achievement, Tag Heuer held a press conference in the afternoon of January 7th at the China Science and Technology Museum in Beijing to celebrate. The micro-film ‘Exploration’ performed by a handsome and beautiful girl is so powerful that the shocking press conference will focus on ‘Exploration’. In addition to brand ambassadors Angelababy Yang Ying and Li Yifeng, the first chief scientist of China’s lunar exploration project Ouyang Ziyuan was invited And two academicians, Long Lehao, deputy chief designer of the National Lunar Exploration Project, gave a science popular course on the site for everyone. In addition, a magnificent short video ‘Exploration’ was released. Two old scientists who have made outstanding contributions to China’s space industry came to the scene and received warm applause. I have to admire Tiger Heuer’s ‘sightedness’ and ‘very powerful methods’, which can even become a strategic partner with China’s aerospace industry and become the official timekeeper, because this moon landing event is not only in China, but also in the world. The remarkable initiative, which is exactly a 100% fit with the pioneering spirit emphasized by the brand, immediately lifted the brand’s height to the forefront of the world. TAG Heuer Carrera series Calibre Heuer01 automatic stopwatch special Chinese moon exploration and by 2020, the world will also pay attention to China’s Mars exploration project, after 7 months of space flight, the detector will land 75 million from the earth A kilometer-wide surface of Mars, powered by 6 wheels and 4 solar panels, will weigh 200 kilograms of detectors autonomously on Mars for 3 months to collect atmospheric and soil composition data of the fourth planet of the solar system. In this regard, Tag Heuer also seized the opportunity to help China’s aerospace industry to explore Mars and dream of space. The fact that the Swiss watch brand has helped Chinese science expeditions has a precedent. It is the deep sea adventure in China powered by Blancpain. An important part of Blancpain’s DNA is the ocean, so it sponsors many organizations and activities on ocean exploration, scientific research, and protection. The brand also has an award called the Hans Hass Fifty Fathoms Award, which recognizes individuals or groups dedicated to improving the marine environment. Blancpain presented the Hans Haas 50 噚 Grand Prize for the Jiulong. The 2014 Hans Haas 50 噚 Grand Prize was awarded to the Chinese. Cui Weicheng, the first deputy chief designer of the integration project (individual award). The deeds of the Dragon Dragon must be familiar to everyone. It set a record of 7,062 meters for China’s manned deep-sea submersible. But Blancpain is not only finished with an award, but also promised to further sponsor Cui Weicheng’s next ambitious plan-‘Rainbow Fish 11,000’, which plans to rewrite China’s manned deep-sea submersible diving record to 11,000 meters in 2020. Reached the Mariana Trench, the deepest part of the world’s ocean floor, and this deep-sea submersible is operational-grade, and it’s not just a tour. Blancpain 50 噚 watches have deep roots with the ocean. These heavyweights have been sponsored by Swiss watch companies. It is also a sad thing for Chinese people. After all, watch brands that can get their hands and name are almost put into the country. Like. Only Fiyta could barely squeeze into the ranks of sponsors. Fiyta Shenzhou No. 11 commemorative tourbillon watch Fiyta sponsors China’s aerospace industry, from Yang Liwei, China’s first astronaut on Shenzhou 5, to Liu Yang, China’s first female astronaut on Shenzhou 9, and now Shenzhou X Astronauts on the number one wear Fiyta watches on their wrists. Back to the original Chinese lunar exploration project, I believe that the most distressing is Omega. After all, Omega and the moon landing are the most closely related brands. The Speedmaster even has the title of ‘lunar watch’. It is the only watch that has landed on the moon. Last year, it also launched the ‘Dark Side of the Moon’ watch, which was used to sail the first orbit of the moon to space in 1968 by NASA Apollo 8. A tribute to the 60th anniversary of the mission, and the astronauts on Apollo 8 were the earliest people to see the moon on the back. Now Chang’e-4 probe landed on the back of the moon for the first time, but Omega missed it. The Omega Speedmaster ‘Dark Side of the Moon’ watch contains a large number of original pictures, some of which are from the brand. Anyone may not use them without permission. For reprinting, please contact us for authorization.